Branding & Visual Design | Identity Systems & Creative Direction

Pro

Julissa Roa

Starting at

900

About this service

Summary

A brand is more than a logo — it’s the visual system that communicates your story, values, and personality. I design brand identities that feel timeless, scalable, and uniquely yours. By combining creative direction with practical application, I ensure your brand is consistent across every digital and physical touchpoint.

From logos and typography to color palettes and moodboards, I build the foundations of your identity. Every brand package includes a mini guide that outlines usage rules, so your team can apply the identity with confidence. For businesses that want to go deeper, I create full brand books with detailed guidance on visuals, imagery style, and tone of voice.

The result is a complete identity system that strengthens recognition, builds credibility, and helps your business grow with a clear and memorable presence.

Process

Week 1: Discovery → Brand strategy session, moodboards, direction.

Week 2: Design Development → Logo, palette, typography, visual assets.

Week 3: Refinement & Delivery → Mini brand guide + organized asset package.

What's included

Logo Design (primary, secondary, and brand mark)
A complete logo suite adaptable across digital and print.
Moodboards & Creative Direction
Core brand colors and typefaces defined for consistent use.
Mini Brand Guide (logo usage, colors, fonts)
A concise reference for applying your brand identity consistently.
Visual Assets for Digital Use (icons, patterns, brand imagery)
Custom graphics to extend and support your brand presence.
Full Brand Book (Optional)
An expanded guide covering visuals, tone, and applications in detail.

Example projects