Branding & Visual Design | Identity Systems & Creative Direction by Julissa RoaBranding & Visual Design | Identity Systems & Creative Direction by Julissa Roa
Branding & Visual Design | Identity Systems & Creative DirectionJulissa Roa
Cover image for Branding & Visual Design | Identity Systems & Creative Direction
A brand is more than a logo — it’s the visual system that communicates your story, values, and personality. I design brand identities that feel timeless, scalable, and uniquely yours. By combining creative direction with practical application, I ensure your brand is consistent across every digital and physical touchpoint.
From logos and typography to color palettes and moodboards, I build the foundations of your identity. Every brand package includes a mini guide that outlines usage rules, so your team can apply the identity with confidence. For businesses that want to go deeper, I create full brand books with detailed guidance on visuals, imagery style, and tone of voice.
The result is a complete identity system that strengthens recognition, builds credibility, and helps your business grow with a clear and memorable presence.

What's included

Logo Design (primary, secondary, and brand mark)
A complete logo suite adaptable across digital and print.
Moodboards & Creative Direction
Core brand colors and typefaces defined for consistent use.
Mini Brand Guide (logo usage, colors, fonts)
A concise reference for applying your brand identity consistently.
Visual Assets for Digital Use (icons, patterns, brand imagery)
Custom graphics to extend and support your brand presence.
Full Brand Book (Optional)
An expanded guide covering visuals, tone, and applications in detail.
Starting at$900
Schedule a call
Duration3 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Canva
Figma
Brand Design
Brand Strategist
Digital Marketer
Service provided by
Julissa Roa proPunta Cana, Dominican Republic
50
Followers
Branding & Visual Design | Identity Systems & Creative DirectionJulissa Roa
Starting at$900
Schedule a call
Duration3 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Canva
Figma
Brand Design
Brand Strategist
Digital Marketer
Cover image for Branding & Visual Design | Identity Systems & Creative Direction
A brand is more than a logo — it’s the visual system that communicates your story, values, and personality. I design brand identities that feel timeless, scalable, and uniquely yours. By combining creative direction with practical application, I ensure your brand is consistent across every digital and physical touchpoint.
From logos and typography to color palettes and moodboards, I build the foundations of your identity. Every brand package includes a mini guide that outlines usage rules, so your team can apply the identity with confidence. For businesses that want to go deeper, I create full brand books with detailed guidance on visuals, imagery style, and tone of voice.
The result is a complete identity system that strengthens recognition, builds credibility, and helps your business grow with a clear and memorable presence.

What's included

Logo Design (primary, secondary, and brand mark)
A complete logo suite adaptable across digital and print.
Moodboards & Creative Direction
Core brand colors and typefaces defined for consistent use.
Mini Brand Guide (logo usage, colors, fonts)
A concise reference for applying your brand identity consistently.
Visual Assets for Digital Use (icons, patterns, brand imagery)
Custom graphics to extend and support your brand presence.
Full Brand Book (Optional)
An expanded guide covering visuals, tone, and applications in detail.
$900