What's included

• Strategy

  Brand Strategy is decided on a 2-hour call and another 16 hours of refinement work that allows us to learn the ins and outs of the existing or a new brand, its user personas, long- and short-term goals that our work has a direct impact on.

• Naming

  Naming as part of the Branding service implies our deep understanding and connection to the product’s values on a quest to find an ownable, memorable, and appropriate name.

• User Research

  Whether it’s real users or user personas of aspirational customers, user research allows us to help you discover the essence of your “tribe”, their needs, wants, pains, and craft a solution for them.

• Brand Architecture

  As Marty Neumeier famously said, a brand is a gut feeling that your customers get when interacting with your product or service. Brand Architecture lays out every aspect of that interaction in a conscious and consistent manner.

• Positioning

  Brand positioning places product directly in its niche which helps you save resources on marketing and reach your customer. Positioning implies control over brand asset production, tone of voice, and visual communication.

• Logo & Identity System

  A logo is the most straightforward visual representation of your brand. Our logos come within a system of visual and stylistic aspects of a brand. We pack this variety of elements in a Style Guide that dictates how the identity is applied throughout a variety of mediums.

• Brand Collateral

  Brand collateral is the collection of media used to promote the brand and support a product or service. It's the tangible evidence of the brand, designed to accord with the brand vision, values, and user culture.