Heuristic evaluation: Assess the interface against usability best practices (e.g., Jakob Nielsen’s heuristics).
User flow analysis: Identify friction points in key journeys (onboarding, checkout, etc.).
Visual hierarchy review: Check clarity, contrast, spacing, and alignment.
Accessibility scan: Spot basic violations (color contrast, keyboard navigation, alt text).
Conversion blockers: Highlight issues that reduce signups, purchases, or engagement.
Actionable recommendations: Prioritized fixes with rationale—quick wins + deeper reworks.