What's included

• Tailored Licensing Strategy

  A comprehensive, actionable plan designed to achieve your brand’s specific goals.

• Franchise Development Roadmap

  Clear steps to build or expand your intellectual property across categories and regions.

• Brand Positioning & Style Guide Recommendations

  Strategic guidelines for consistent and impactful brand representation.

• Marketing Strategy & Action Plan

  Omni-channel strategies to maximize visibility and engagement.

• Negotiation Frameworks

  Guidance on deal structures and best practices for licensee agreements.

• Merchandise Category Expertise

  Insights and recommendations for key product categories, such as toys, apparel, or publishing.

• Retail Strategy & Expansion Plan

  Actionable steps to enhance retail partnerships and distribution.

• Financial Projections & Licensing Fundamentals

  Tools and insights for evaluating financial opportunities and managing budgets effectively.

• Licensee Management Best Practices

  Strategies for selecting, managing, and maintaining productive relationships with licensees.

• Gaming & Digital Expansion Guidance

  Recommendations for gaming partnerships and integration with new technologies like AR/VR, NFC, AI, and the metaverse.