What's included

• Business Assessment

  Assessment of your business, website, products/services, and objectives.

• Competitor Analysis

  Analysis of your top three competitors.

• Brand Guidelines

  Review and/or creation of guidelines to ensure future content aligns with your brand persona.

• Customer Persona Development

  Development of customer personas for 1-3 identified target buyers.

• Customer Journey Mapping

  Mapping of the customer journey as it aligns with your brand's touchpoints.

• Content Gap Report

  Overlay of your existing content on the customer journey with recommendations on where you need to build out your content funnel.

• Recommendations Summary

  Complete summary of my recommendations for further brand development, market research, and content marketing plans.