This project involved creating a strong, recognizable logo for a carp fishing brand. The goal was to design a clean emblem that combines a stylized carp illustration with bold, readable typography — suitable for use across social media, apparel, fishing gear, and digital platforms. AI was used as a creative support tool during the illustration and concept phase, while the final composition, color balance, and branding direction were guided manually to ensure clarity, consistency, and a professional look. The result is a premium, sport-oriented logo that reflects strength, patience, and a close connection to nature — core values of carp angling.