Brand Guidelines for Your Existing Logo

Vardan Avagyan

5

(1)

Starting at

$

500

About this service

Summary

If you already have a logo but are unsure how to maintain consistency, I can help. I’ll organize your brand and create a full brand book, including a color palette, fonts, and usage guidelines for various scenarios, ensuring your logo is always used correctly.

Process

Briefing
Debriefing
Research
Style creation
Style finalization
Final brandbook

FAQs

  • What's the difference between this and branding service?

    Branding creates a full concept from 0 to visually represent the brand from logo to brand book. In contrast, Branding Guidelines work with an already existing concept which includes the logo and whatever elements you already have.

  • What if I only have the png file of the logo?

    First, I analyze the file. If the logo is in good resolution and is not a detailed illustration, I work with it to create a vector file. The vector file serves as the working source of the logo and can be used for digital and print materials in high resolution.

What's included

  • Brand Guidelines Document (Brandbook)

    A PDF document covering logo usage, color palette, typography, imagery, iconography, and tone of voice

  • Color Palette

    Color scheme with (RGB, CMYK, HEX)

  • Typography Specifications

    Main & secondary Fonts, sizes, and usage examples

  • Logo Usage Guide

    Guidelines for correct logo usage, including placement, size, and color variations

  • Imagery & Photography Style

    Specifications for imagery style, filters, and treatments

  • Profile Picture & Cover Photo Files

    Optimized images for various platforms (e.g., Facebook, Instagram, LinkedIn) in multiple sizes

Recommendations

(5.0)

Recommended

We’ve had the pleasure of working with Vardan as a freelance designer on several of our projects, including outdoor posters, social media grid and style, and SM posts. We are incredibly pleased with the results. Vardan consistently delivers unique and on-brand visuals that perfectly capture the style of each project. His professionalism comes through in his clear and prompt communication, and he has always been reliable, actually never missed a deadline or informed about possible delays.

Duration

2 weeks

Skills and tools

Brand Designer
Graphic Designer
Brand Strategist
Adobe Illustrator
Adobe Photoshop
Figma

Industries

Brand Marketing
Guides
Graphic Design

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