An exceptional brand is not only made of striking visuals, but it has a strategic direction that allows your users and consumers to deeply connect with your values. In the age of personalization and the need for emotional connection, a brand with clear values and objectives will position itself as invaluable and unforgettable in the eyes of your users and consumers. ✨

What's the process? 📑

Alignment call: First no-pressure call to chat and get to know each other, and for me to listen to your expectations and better understand how to effectively help you.

Research: After I receive the initial brief from you, I will do industry and competitive research in order to familiarize myself with your brand's environment.

Strategic workshop: A 1 hour workshop. In this step we sit down and dive deeply into the building blocks that will help me design your brand from the ground up. Building a brand is a collaborative process, so it's important for me to know your input and vision while guiding you with my expertise and the results from the research I performed, all so we can craft a solid brand strategy together.

Creative concept: Once we have the brand strategy all mapped out, I will proceed to show you the visual direction that I think would be more effective, according to the strategy we developed.

Designing the brand: Once the creative concept is approved, I will proceed to create the brand guidelines, containing all the details needed for you to be able to implement your brand and its assets anywhere you need.

What are the deliverables? 📁

Brand Strategy: PDF document detailing your brand's vision, goals, voice, mission statement and in-depth creative direction that will help you and your team be aligned at all times.

Brand Guidelines: A detailed PDF guide containing all the instructions on how to use your new brand assets.

Individual brand assets: Logo files, typography selection, backgrounds, patterns, layouts and all the specific deliverables you need will be neatly organized in a folder for easy access. (We can discuss the list of deliverables you need at the beginning of the project).

If you need something more specific, don't worry, I can work on a customized project proposal for you. Just let me know what you need help with and contact me here.