What's included

• THE GAME PLAN

  Executive Summary: This is a high-level overview of the marketing plan, including the goals, objectives, and strategies.

• SIT REP

  Situational Analysis: This is a detailed analysis of the company's current marketing situation, including the competition, the target market, and the market environment.

• THE GOAL

  Marketing Objectives: These are specific, measurable, achievable, relevant, and time-bound goals that the marketing plan will help your company achieve.

• WORK SMART

  Marketing Strategies: These are the specific actions that your company will take to achieve its marketing objectives.

• FEET ON THE GROUND

  Marketing Tactics: These are the specific tasks that will be performed to implement the marketing strategies.

• THE MONEY

  Budget: This is a financial plan for the marketing plan.

• HOW DID WE DO

  Evaluation Plan: This is a plan for measuring the success of the marketing plan.