Visual Identity

Starting at

$

582

About this service

Summary

I help purpose-driven businesses build timeless, premium brand identities that speak with clarity and intention. My approach blends strategy and design from thoughtful discovery to polished brand visuals so that your identity doesn’t just look beautiful, it feels aligned and ready for real-world use. Whether you're launching something new or rebranding an existing vision, I create identities that stand out with meaning, elegance, and consistency.

Process

1. Brand Discovery We begin with a branding questionnaire designed to uncover your business goals, audience, tone, and positioning. This gives me deep insight into what makes your brand unique.
2. Creative Direction Based on your responses, I’ll craft a moodboard that sets the visual tone for your brand covering style, feel, and color direction. This acts as our creative compass moving forward.
3. Logo & Visual Identity Design I’ll present initial logo concepts along in black and while color palettes and typography pairings. We’ll align on a direction, then refine it into a strong and flexible brand identity including going through different color palletes.
4. Branding Assets Once the core design is finalized, I’ll build out additional assets such as icon variations, color usage, and social media visuals (if needed) all tailored to your package.
5. Brand Guide & Delivery You’ll receive a fully organized folder with your logo files (in all formats), a curated color palette, font suggestions, and a brand guideline PDF for easy future reference.
6. Add-ons (Optional) Need help applying your new identity? I also offer design support for social media kits, packaging, or web UI to bring your brand to life across touchpoints.

FAQs

  • How long does the process take?

    Typically 2–3 weeks depending on scope and feedback turnaround.

  • Do you offer revisions?

    Three rounds of revisions are included in the base price. Additional refinements can be scoped if needed.

What's included

  • Logo Design

    Primary logo, secondary logo, and mark/icon variations created for flexibility across print and digital mediums. Includes black, white, and color versions in vector formats.

  • Color Palette

    A carefully selected set of brand colors, including primary, secondary, and neutral tones. Provided with HEX, RGB, and CMYK values to ensure consistency across web and print.

  • Marketing Assets (Optional Add-On)

    Branded marketing materials such as social media profile images, cover banners, and post templates. Designed to maintain visual consistency and elevate your online presence across platforms like Instagram, LinkedIn, and more.


Duration

3 weeks

Skills and tools

Brand Designer

Brand Strategist

Digital Marketer

Adobe Illustrator

Adobe Illustrator

Adobe Photoshop

Adobe Photoshop

Figma

Figma

Milanote

Industries

Design
Marketing
Computer Software