The Big Bite 🦈 | Brand Identity

Design by Dulcie

(0)

Starting at

1,820

About this service

Summary

Let's go for it! This service gives you everything you need to get your brand looking brand new and functioning at a top level.

Are you

🫡 Gearing up to start your business but needing that visual punch

🫡 Needing to seriously update your outdated brand

🫡 Wanting to develop your brand without dedicating your own time to it

🫡 Growing your brand to a new level

🫡 Overwhelmed by all your choices, designs and people wide

Do you have

😇 Your brand tagline

😇 Your brand purpose, vision & mission

😇 Your brand tone of voice

😇 Your brand audience & competitors

Do you want

😱 A brand new logo that reflects your vision

😱 A well-thought out colour palette

😱 A font system with a striking title style

😱 Stunning graphics to compliment your logo

😱 A bank of images curated just for you, and a unique way to apply them

😱 A social media starter pack, including banners, icons, and post templates

Process

🤝 Portal Introduction

You'll meet your personal notion which will act as the hub of all information & assets. This is the space for you to answer the questionnaire and share your brand comms listed above.

Your role: Uploading your brand info.

🃏 Play Your Cards

Are you struggling to fully articulate what you want? Or do you simply not know yet? Not a problem. You'll receive 9 decks of cards with current logo & brand designs from across the globe. All you have to do is tell me which ones you like. I'll present you a moldboard of your selections plus more that fit your style.

Your role: Selecting and feeding back on the card decks through your Notion.

🐋 The Big One

First up is the logo, perhaps the biggest part of your visual brand. You'll receive 4 logo concepts, pick your favourite and tweak it as you see fit.

Your role: Feeding back on concepts through comments.

🧱 Build it up

It's time to see your logo in action. I'll create 3 presentations exploring your colour, font & graphic options. We explore these components together so you can get a full picture of your brand and see the potential of their flow. These are the initial ideas to get us started. From your feedback the final presentation will be the base of your guidelines.

Your role: Feeding back on concepts through comments.

📖 Book Smart

It's time for your brand guidelines. This PDF booklet will detail the intricacies of your brand, making any reader an expert on your brand. How's this different from the previous brand presentations? I'll tell you.

Logo: All your logo versions will be shown in their colourways with explanations on their use.

Colour: Your colour palette will be expanded into tints/shades and pairings.

Font: I'll create a handy guide on your font detailing how the various weights should be used across your documents.

Graphics: The visual pieces to aid your brand will be shown in all their forms and include info on their use.

Images: Images are a tricky thing, if you aren't able to produce your own images it's time for me to source some. I'll put together a bank of free images for your brand based on the final image in the initial presentations and don't worry, there will be no staged handshakes here.

Styling: But that's not enough for your all-bases-covered brand. You need some unique application styles. Titles and images are going under the knife, I'll create a way you can display titles and images that is in sync with your brand.

Socials: I'll equip you with all you need to get your socials up to date. Icons, banners, and post templates for all.

Your role: Sitting back and relaxing. 😇

🍾 Wahey!

That's it! Once we get here, I'll gather all your files, by default this includes PNG, SVG & AI, other file types are available on your request.

What's included

Mood Board
A place to see all the ideas for your brand.
Logo
4 logo concepts presented to you. (Includes secondary logo if applicable).
Logomark
A condensed version of the logo, suitable for icons.
Colour Palette
3 palettes presented to you. Your final chosen colors will include HEX, RGB & CMYK details.
Font
3 font options presented to you. Your final chosen font with a guide on how to use the font weights. Fonts can be free or paid (paid fonts must be paid for by the client).
Title Treatment
A bit of design & style for your text to be added across products.
Graphics
3 visual graphic styles presented to you. These act as the accessory to your brand that create visual consistency and style.
Imagery
An image bank and 2 specific ways to visually present your images in line with your brand.
Guidelines
Your brand presented in a detailed guide providing a reference for every point of design.
Files
PNG, SVG & AI files of all your logos & graphics (other file types available upon request). Your logo presented as an icon is included in these files.
Revisions
All steps from Logo to Imagery include 2 revisions each.