Primary Logo: The main logo design that represents the brand.
Secondary Logo: An alternate version of the primary logo, often used in specific contexts or formats.
Submark or Icon: A simplified version of the logo, usually a standalone icon or mark, used for smaller applications or as a favicon.
Color Palette: A selection of colors that define the brand's visual identity. This may include primary, secondary, and accent colors.
Typography: A set of fonts or typefaces chosen to represent the brand. This can include fonts for headings, subheadings, body text, etc.