What's included

• Phase 1 : Brand clarity 🗒️

  Brand Clarity is a game-changer! It's a process that helps your brand focus, stay organized, and stay true to what it's all about. It makes your brand come alive and gets people excited about it. The deliverables include : 1. Market research - Document 2. Target audience research - Document 3. Brand positioning - Document + Mood board

• Phase 2 : Brand Identity design 🖌️

  Now let's talk about creating the perfect visual identity system for your brand. The deliverables include : 1. Logo design • Primary Logo • Secondary Logo • Favicon 2. Brand guidelines Brand guidelines outlines the personality and values of your brand, and gives clear guidelines on how to communicate with your intended audience. It includes - • Colours system Brand identity colours depending on the strategy & creative direction. • Typography Including brand fonts and layouts • Brand tone and voice It includes choices of words, the style of your communication, and the emotional tone you convey. 3. Branded visuals - 5 High-quality images that you can repurpose anywhere (website, social media, ad campaign) 4. Supporting graphic elements Including brand pattern and supporting graphics as per visual identity system. These elements are designed to be used across all your brand's digital and print materials to create a consistent and cohesive look.