Brand identity design, with Brand Strategy Guide

Aymen Taoussi

(0)

Starting at

345

About this service

Summary

In summary, I will work closely with you to develop a cohesive brand identity that embodies your values and resonates with your audience. From logo design to stationery and beyond, I am committed to delivering high-quality design solutions that elevate your brand presence and drive success.

I look forward to the opportunity to collaborate with you and bring your brand vision to life.

Process

Research and Discovery:

Understand your business goals, target audience, and market. Conduct competitor analysis to identify trends and opportunities. Gather inspiration from other brands and design styles.

Define Brand Strategy:

Establish your brand's mission, values, and unique selling propositions. Develop a brand positioning statement that outlines your brand's place in the market. Determine key messaging and tone of voice for communication.

Create Visual Elements:

Design a logo that reflects your brand's personality and values. Select a color palette that resonates with your target audience and aligns with your brand attributes. Choose appropriate typography that complements your brand and ensures readability.

Design Brand Collateral:

Develop additional visual elements such as business cards, letterheads, and envelopes. Create digital assets like social media graphics, email templates, and website elements.

Implement Brand Guidelines:

Document brand guidelines that specify how to use visual elements consistently across all channels. Include guidelines for logo usage, color schemes, typography, and imagery. Ensure brand consistency to build recognition and trust with your audience.

Test and Refine:

Gather feedback from stakeholders and target audience to evaluate the effectiveness of the brand identity. Make necessary adjustments based on feedback. Iterate on the design to improve its impact and alignment with business objectives.

Launch and Monitor:

Implement the new brand identity across all touchpoints, including digital & physical assets. Monitor brand performance & audience feedback following the launch Continuously evaluate and refine the brand to stay relevant & competitive in the market.

FAQs

What sets me apart?
I provide 30 days of post-sale support. - I offer a 100% satisfaction guarantee. - I excel in communication. - I'm known for creativity and originality
What information should I provide to initiate the process?
Here's the information you need: The name to be incorporated. An optional tagline, if desired. Your website (optional). A brief description of your company. The focus or orientation of your business. If applicable, your preferred logo sty
What does stationery design typically encompass?
Typically, it includes the design of a two-sided business card and letterhead. If you require additional designs, please don't hesitate to reach out to me beforehand.
What is included in a social media kit?
A social media kit typically consists of profile picture and banner/cover designs for your various social media platforms, such as Facebook, Instagram, and others.
What are vector source files "SVG", and why are they important?
Vector source files are editable files, preserving the ability to make changes using software like Illustrator. They offer the advantage of scalable graphics without loss of quality For versatile and dynamic designs.

What's included

brand identity Guide
Hello! I'm Aymen, a brand identity designer dedicated to crafting
Logo Designing (3 Initial Concepts):
I will craft three unique logo concepts that capture the essence of your brand. Each concept will be thoughtfully designed to convey your brand's values and personality.
Logo Style Guide:
To ensure consistency in your brand's visual representation, I will create a comprehensive style guide that outlines the proper usage of your logo across different platforms and formats.
Color Palette (CMYK, RGB, Pantone):
A carefully curated color palette will be developed, taking into account the psychology of color and its impact on your target audience. The palette will be provided in various color models for flexibility in print and digital applications.
Usage Guidelines - Do's & Don'ts:
I will establish clear usage guidelines to maintain the integrity of your brand identity. These guidelines will outline the proper usage of your logo, typography, and other visual elements, as well as any restrictions or limitations.
Typography:
Selecting the right typography is crucial for conveying your brand's tone and message. I will recommend appropriate typefaces that complement your brand identity and ensure readability across all mediums.
Stationery (Letterhead, Business Card, Cash Envelope):
Your brand identity will be extended to various stationery items, including letterheads, business cards, and cash envelopes. Each item will be designed to reflect the professionalism and uniqueness of your brand.
Branding (T-Shirts, Mugs, Bags, Packaging):
I will explore creative ways to integrate your brand identity into tangible items such as T-shirts, mugs, bags, and packaging. These branded items will serve as effective marketing tools and reinforce brand recognition.
Email Signature:
An email signature consistent with your brand identity will be designed to leave a lasting impression on recipients and maintain professionalism in all communication channels.
Iconography:
Custom icons will be created to visually represent key elements or features of your brand, enhancing user experience and brand consistency across digital platforms.
Favicon:
I will design a favicon - a small icon displayed in web browsers - that reflects your brand identity and ensures recognition when users bookmark your website.
Social Media Profile Image (Facebook, Instagram, Twitter, LinkedIn):
Your brand identity will be translated into social media profile images optimized for various platforms, enhancing your online presence and brand visibility.