Brand Identity Pack

Xihong Zheng

(0)

Starting at

1,200

About this service

Summary

Your business goals and brand are the driving force behind everything that you do. This solution will help you develop your visual brand to successfully communicate your business's values - and ultimately, to differentiate you from others in your industry.

How it works

Three Steps: ✦ Brand Strategy ✦ Brand research & creative direction ✦ Brand graphics and design

1º- Brand Strategy:

⚡️This is with an in-depth questionnaire that I send you and I typically ask for Pinterest boards from you so I can see some of your vision and goals for your brand.

2º- Brand Creative Direction:

Drawing on the vision/mission work (above) we would work together to make the vision for your business and I create 2 creative directions based on my findings and your feedback. In this direction, I present colors palettes, mood boards, and overall directions that resonate with you and your ideal customers.

3º- Brand Graphic concepts 💥Once you have chosen the creative direction you would like to move forward with - I will begin creating your logos and graphics This would include 2 - 3 different primary and sub-mark logo concepts (and whatever other marketing/graphic collateral we have previously chosen to create ). I create ideas and present them to you over video presentation where the logo and marks are shown in a variety of mockups so that you can better visualize and choose.

Deepen your understanding of your business’s purpose and build your confidence to serve the world exactly as you desire with clearer focus on what matters most. 🫶✨

What's included

DELIVERABLES
✦ Mood Board: board with various pictures and colors that represent the mood, feel and vibe of the brand. ✦ Brand Strategy: the questionnaire, research, and analysis of your brand. ✦ Primary Logo: full business name primary logo delivered in your brand colors and in all file types (SVG, JPEG, PNG, EPS, and AI). ✦ Secondary/ Stacked Logo: a variation of your primary logo. Created to fit in places where a larger full primary logo just won't fit. ✦ Initials/watermark/symbol: Your logomark is an image or set of images or symbols which represents your brand. The mark generally doesn’t include the name of the company. This has the advantage of great creative range, and can generate a very strong visual identity for a company. Typically this is a stylized set of your brand's initial(s) or a graphic symbol/ element. ✦ Color Palette: choose from 3 curated color palettes chosen after the creative direction and strategy and research has taken place to inform the direction of the brand ✦ Typography Suite: Fonts selected for use on social media and your website. Consistent visuals are key to great brands! Fonts selected based on your brand and visuals and logo. I will select 2-3 fonts for headings, subheads and paragraphs chosen to pair with your logo and designs. ✦ Instagram Highlight Covers: 6 highlight covers provided if you have more highlights than this in your IG, let me know we can adjust as needed. ✦ Social Media Launch Templates: 4 templates created for you in Adobe XD and transferred to Canva for easy use

Duration

4/5 weeks

Skills and tools

Brand Designer

Graphic Designer

Brand Strategist