Brand Identity Design

Starting at

$

1,200

About this service

Summary

Our Brand Identity Design service is all about creating an identity that sticks. We’ll dive into your brand’s vision, values, and audience to craft a visual identity that’s bold and memorable across every platform.
To ensure your brand stands out, we’ll conduct competitive research to understand your industry landscape and help you carve out your unique space. Plus, we’ll define your tone of voice and personality, making sure your brand speaks with the right energy and authenticity.
Let’s turn your business into the one everyone’s talking about. Shall we?

Process

Discovery & Strategy: We kick off with a deep dive into your business, goals, and audience. This is where we define the essence of your brand and create a roadmap for the design process.
Concept Development: Our team will brainstorm and develop 2 logo concepts for your review. These will explore different directions to ensure we capture your brand’s essence.
Feedback & Revisions: Based on your feedback, we’ll refine the chosen concept. You’ll have two rounds of revisions to make sure everything is spot-on.
Brand Guidelines Creation: Once your logo is finalised, we’ll compile a comprehensive brand guidelines document, covering your colour palette, typography, logo usage rules, and more.
Final Delivery: You’ll receive all deliverables, including your logo files, brand guidelines, and any additional assets. We’ll ensure everything is organized and easy to use.

FAQs

  • Can you redesign an existing brand or logo?

    Yes! If you already have a logo or brand identity but want to give it a fresh look or modernise it, we can help revamp it while keeping the essence of your brand intact.

  • How long does the branding design process take?

    Typically, the entire process takes about 2-4 weeks depending on the complexity of your brand and how quickly you can provide feedback.

  • Can you help with the implementation of the brand identity?

    Yes! We can provide ongoing support to help you implement the new brand identity across your website, social media, and other marketing materials.

  • What if I don’t have a clear vision for my brand yet?

    No worries! We start with a brand discovery session where we help you clarify your vision, values, and target audience. This will serve as the foundation for your brand identity.

  • How do you ensure the branding will resonate with my audience?

    We focus on a thorough research and discovery process, where we define your audience’s preferences, behaviors, and needs. This ensures the branding we create is not only unique but also resonates deeply with the people you want to connect with.

What's included

  • Strategy & Competitive Research

    An analysis of your industry competitors, identifying opportunities and weaknesses, and defining your brand’s tone of voice and personality to ensure your branding stands out and resonates with your target audience.

  • Primary Logo Design

    In multiple formats (AI, EPS, PNG, JPEG, SVG)

  • Logo Variations

    Horizontal, vertical, monochrome, etc.

  • Brand Guidelines

    Document covering color palette, typography, logo usage, tone of voice, and personality

  • Brand Collaterals

    Business card, Letterhead & Social Media Display Pictures


Duration

4 weeks

Skills and tools

Art Director

Brand Designer

Brand Strategist

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Figma

Pinterest