Summary

FAQs

• How long does it take to develop a complete visual identity?

  the time needed to develop a complete visual identity can vary depending on the complexity of the project and the speed of client feedback. In general, the process can take between 4 and 8 weeks.

• Can I update my visual identity without losing my brand recognition?

  Yes, it is possible to update your visual identity while maintaining brand recognition. This process, known as brand “redesign” or “refresh,” involves modernizing or adjusting certain visual elements while preserving the most recognizable and valuable aspects of the original brand. This can improve the brand's relevance in today's market without losing its identity.