Keyword research: Comprehensive list of target keywords and phrases. Competitive analysis: Evaluation of competitors' SEM strategies. SEM strategy document: Outlining goals, target audience, budget allocation, and campaign structure.

Ad copy creation: Development of compelling ad copy for various ad formats. Landing page optimization: Creation or optimization of landing pages for ad conversions. Ad group structure: Organization of keywords into relevant ad groups. Campaign structure: Creation of effective campaign structures based on goals. Bid management setup: Implementation of bidding strategies to optimize costs and conversions.

A/B testing: Conducting experiments to improve ad performance. Keyword optimization: Ongoing refinement of keyword lists. Ad copy optimization: Continuous improvement of ad copy. Landing page optimization: Ongoing testing and improvement of landing pages. Conversion tracking: Implementation of conversion tracking to measure campaign effectiveness.

Performance reports: Regular reports on campaign performance, including KPIs like clicks, impressions, CTR, conversion rate, and ROI. Keyword performance reports: Analysis of keyword performance and recommendations for optimization. Ad group performance reports: Evaluation of ad group performance and recommendations for adjustments. Landing page performance reports: Analysis of landing page performance and recommendations for improvement.

Negative keyword list: Identification and implementation of negative keywords to improve ad relevancy. Ad extensions: Implementation of ad extensions to enhance ad visibility. Geo-targeting: Targeting specific geographic locations. Device targeting: Optimizing campaigns for different devices (desktop, mobile, tablet). Remarketing campaigns: Setting up remarketing campaigns to target website visitors.