Branding
Alex Parent
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About this service
Summary
What's included
Discovery Call
During this call, we dive into the heart of your brand, aiming to unearth its essence and unique qualities. This deep-dive conversation allows us to understand your vision, goals, and values, providing the crucial groundwork for a successful branding journey.
Brand Strategy
We'll develop a comprehensive brand strategy that outlines your brand's mission, core values, and unique messaging. This step is all about creating a solid foundation for your brand, ensuring that every aspect aligns with your goals and resonates with your target audience.
Creative Direction
In the Creative Direction step, we delve into the world of mood boards and style scapes. These visual tools play a vital role in translating your brand's essence into a tangible aesthetic. Mood boards are a collage of images, colours, and textures that encapsulate the mood and feel of your brand. Style scapes, on the other hand, are more like a visual roadmap, showcasing design elements, typography, and layouts.
Brand Design
The Brand Design step is where the visual elements of your brand come to life. Building on the creative direction, we dive into the nitty-gritty of design, creating logos, selecting colour schemes, defining typography, and curating imagery. This is where the brand's identity takes its final form, ensuring that it resonates with your target audience and sets your brand apart in the market.
Example projects
Skills and tools
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