Service Design Mapping | Blueprint

Evian Davies

(0)

Starting at

$

80

/hr

About this service

Summary

A service blueprint mapping is ideal for companies who are uncovering bugs and usability issues and looking to be strategic about approaching solving these problems in a future-focused way.
Book a free quick 30 min call with me to chat about your business.

Process

Kickoff meeting - a runthrough of the process and a breakdown of the business now and its growth over time.
Personas &/or Segmentation
User interviews
Internal Employee Interviews (with Subject Matter Experts)
Analytics of User data
Journey Mapping of customer journeys
Alignment workshop - A workshop to present some findings and find alignment on some of research gathered thus far.
Thematic analysis - Finding themes and overarching groupings of positives and negatives.
Opportunities workshop - this second workshop presents the research to key stakeholders and product managers to strategize on key opportunities and growth strategies.
Service Design Blueprint - this can be featured with key opportunities
Executive Summary Opportunities deck - An executive summary of the key highlights and general suggested approaches that came out of the opportunities workshop and comparative analyses of other companies' approaches to solving similar problems.

What's included

  • User Interviews

    Either 1v1 or focus group interviews with Users/Customers to interpret the highs and lows of their experience across the service.

  • Internal Interviews

    Interviewing internal SMEs (Subject Matter Experts) to understand their roles and consider how customer challenges may map against employee challenges.

  • Analytics

    Analyzing user data to quantitatively understand where issues are and how frequently these issues may reside.

  • User Journey Maps

    Journey maps of the different customer personas, mapping the interactions with a service.

  • Thematic analysis

    Taking User Interviews, Internal Interviews and Analytics to find key themes and groupings to understand an overarching obstacle. This feeds into the blueprint and gives an indication of key areas of opportunities.

  • Service Blueprint

    A blueprint mapping of the entire business, benchmarking the highs and lows. Qual: User interviews and internal employee interviews and mapping against Quant: data gathered from analytics tools.

  • Opportunities deck

    A summary of the key challenges / issues uncovered, alongside potential overarching opportunities for growth and user experience improvements.

Skills and tools

Service Designer
User Researcher
Business Strategist
Figma
Google Analytics
UserTesting

Industries

Product Research
Consumer Research
UX Design

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