Premium Brand Identity & Packaging Design: Elevate Your Brand

Bilal M.

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About this service

Summary

I offer a premium brand identity and packaging design service that infuses your brand with a distinctive Swiss design aesthetic, characterized by its clean, editorial, and minimal style. My approach ensures that every element—from your logo to packaging—reflects a sophisticated and cohesive visual identity, setting your brand apart with timeless elegance and clarity.

Process

1. Initial Consultation and Discovery:

Kick-off Meeting: I begin with a comprehensive discussion to understand your brand, its mission, values, target audience, and goals. This meeting helps me gather all necessary information and align my vision with yours.

Questionnaire: I provide a detailed questionnaire to capture your preferences, inspirations, and any specific requirements you might have. This helps me tailor the design to your unique needs.

2. Research and Analysis:

Market Research: I conduct in-depth research on your industry, competitors, and target audience to gather insights and identify trends. This ensures that your brand stands out while staying relevant.

Brand Audit: I review your current branding (if applicable) to understand what works and what needs improvement.

3. Concept Development:

Mood Boards and Style Guides: I create visual mood boards and preliminary style guides to explore different design directions. This step helps us align on the overall look and feel of your brand.

Client Feedback: I present the mood boards and style guides to you for feedback, making sure we are on the right track before moving forward.

4. Logo Design:

Initial Concepts: I design several logo concepts based on the approved mood board and style guide. Each concept reflects a different aspect of your brand’s identity.

Client Review and Revisions: I present the logo concepts to you and gather your feedback. I refine the chosen concept through multiple rounds of revisions until it perfectly represents your brand.

5. Brand Elements:

Colour Palette: I develop a cohesive color palette that aligns with your brand’s personality and is versatile across various applications.

Typography: I select fonts that complement your brand’s style and ensure readability and consistency.

Additional Elements: I design other brand elements such as icons, patterns, and imagery styles that enhance your brand’s visual identity.

6. Brand Guidelines:

Documentation: I create a comprehensive brand guidelines document that outlines the proper usage of your brand assets. This includes logo usage, color codes, typography guidelines, and examples of brand applications.

Client Review: I present the brand guidelines to you for feedback and make any necessary adjustments to ensure clarity and usability.

7. Final Delivery:

Asset Handover: I deliver all final brand assets in various formats suitable for both print and digital use. This includes logo files, color codes, font files, and any additional design elements.

Brand Guidelines: I provide the final brand guidelines document, ensuring you have everything needed to maintain a consistent brand identity.

8. Post-Launch Support:

Follow-Up: I stay in touch after the project is completed to address any questions or adjustments needed. My goal is to ensure you are confident in using your new brand identity.

Ongoing Collaboration: I offer options for ongoing design support and updates to keep your brand fresh and aligned with evolving trends and business needs. This can include designing marketing materials, social media content, and more.

FAQs

What is included in the Comprehensive Brand Identity Package?
The Comprehensive Brand Identity Package includes a custom logo design, a cohesive color palette, selected typography, and a detailed brand guidelines document. Additional elements like icons, patterns, and imagery styles are also included to ensure a consistent visual identity across all platforms.
How long does the brand identity design process take?
The entire process typically takes 4-6 weeks, depending on the complexity of the project and the level of collaboration required. This timeline includes initial consultations, research, concept development, revisions, and final delivery.
How involved will I be in the design process?
Your involvement is crucial throughout the process. We'll start with a detailed consultation to understand your vision and preferences. You'll provide feedback at key stages, such as during concept development and logo design, to ensure the final product aligns with your brand's goals.
Can you update my existing brand identity instead of creating a new one?
Yes, I offer brand refresh services where I update and modernise your existing brand identity. This includes refining your logo, updating color schemes, and refreshing typography to maintain brand recognition while enhancing visual appeal.
I offer ongoing design support and updates to keep your brand fresh and aligned with evolving trends and business needs. This can include creating marketing materials, social media content, and other design elements as required.
I offer ongoing design support and updates to keep your brand fresh and aligned with evolving trends and business needs. This can include creating marketing materials, social media content, and other design elements as required.

What's included

Comprehensive Brand Identity Style Guide
Receive a complete brand identity package designed to establish a cohesive and memorable brand presence. This deliverable includes: • Logo Design: A custom, versatile logo that captures the essence of your brand. • Colour Palette: A carefully curated set of colors to maintain consistency across all branding materials. • Typography: Selection of fonts that complement your brand’s style and enhance readability. • Brand Guidelines: A detailed document outlining the proper usage of your brand assets, ensuring consistency across all platforms.
Premium Packaging Design
Get innovative and eye-catching packaging designs that not only protect your product but also attract and engage customers. This deliverable includes: • Packaging Concept: Custom designs that align with your brand’s identity and appeal to your target audience. • Structural Design: Detailed packaging layouts, including construction specifications. • Graphic Design: High-quality graphics, including illustrations and typography, that enhance your product's appeal and convey key information. • Prototype: A prototype to review the look and feel of the packaging before production
Marketing Collateral Design
Enhance your brand's presence with marketing collateral that effectively communicates your brand’s message and values. This deliverable includes: • Business Cards: Professionally designed cards that make a lasting impression and reinforce your brand identity. • Brochures: Engaging and informative brochures that showcase your products or services in a visually appealing format. • Social Media Templates: Custom templates for your social media profiles to ensure a consistent and professional look across platforms. • Stationery: Branded letterheads, envelopes, and other stationery items that reflect your brand’s style and enhance communication.

Example projects