Google Analytics GA4 Implementation & Optimization
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About this service
Summary
What's included
GA4 Account Setup
Creation of GA4 property. Configuration of data streams (web, app, etc.).
GA4 Configuration
Setting up data filters. Custom dimensions and metrics. Setting up events and conversions. Linking GA4 with other Google services (Google Ads, Search Console, etc.).
Event Tracking
Implementation of key events (e.g., page views, clicks, form submissions). Enhanced measurement events setup. Custom event tracking configuration.
Reporting
Custom reports and dashboards. Audience definitions and segmentation. Funnel and path analysis setup.
Data Validation
Ensure accurate data collection. Debugging and troubleshooting any issues.
Tag Management
Implementation of GA4 tags. Setting up other tags (e.g., Google Ads, Facebook Pixel, etc.). Custom HTML tags if needed.
Trigger Configuration
Defining and configuring triggers for tags. Custom triggers for specific events.
Skills and tools
Brand Strategist
Marketing Analytics Specialist
Data Analyst
Google Ads
Google Analytics
Google Apps
Google Tag Manager
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