Brand Strategy + Identity Design

Ghian Red Arboleda

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About this service

Summary

With our full branding service, you'll receive a comprehensive brand strategy and visual identity that connects and converts your audience. We'll define your brand's foundation, including positioning, messaging, competitive analysis, target profile, brand attributes, and naming, helping you attract new customers and influence purchasing decisions. The visual identity will include logo design, color palette, typography, packaging designs, and a style guide, ensuring a consistent and compelling brand experience that stands out in the market.

What's included

Brand Strategy
Our goal is to create a roadmap for your brand’s long-term success. We will build a strong foundation for your brand so that it is the top choice for your target audience. Together, we’ll define who you are, who your audience is, where you fit in your market landscape, and how we can mold your brand to cut through the market noise. Mission, Vision, & Purpose Development Positioning & Competitive Analysis Target Customer Persona Brand Attributes Brand Voice Brand Naming/Tagline Messaging Framework
Identity Design
Your visual identity is silently expressing who you are for your audience. We will use our strategy, leverage your uniqueness and create a unique look and feel for your brand. We’ll make sure that your brand will strategically attract your audience and further convert them into customers. Logo Design (with logo variations) Custom color palette, supporting colors Typography Styling & Fonts Custom pattern/ illustration Photography Direction Brand Board & Mood Board
Brand Book
A 50-page detailed document will be utilized as source material for your internal staff. It’s designed to help them understand and revisit the core foundation of the brand, how to effectively share the core messaging of the brand, and all the information form the strategy output. This will be considered as the bible of your brand.

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