Brand Essentials Package

Samantha Key

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About this service

Summary

Brand Essentials Package

No matter how big or small a business is, our Brand Essentials Package provides the ideal foundation. We will create a complete logo suite for your company that embodies your beliefs, targets your ideal clientele, and incorporates elements of brand strategy and competitive awareness.

01 Finding: A vision is the beginning of everything. We implement many different methods, one of which is our Inquire/ Discovery Questionnaire. This gives us the chance to learn more about you, your business, your design tastes, and your brand's goals and wants.

02 Creative Direction: After learning about your objective, we gather some ideas and provide our Creative Direction to you in the form of mood boards, color palette brainstorming, and font combinations.

Design Step #3 is my favorite! Based on the chosen creative direction, we create a minimum of two full concepts, including full logo suites, color palettes, typography, and more. With our in-depth Concept presentation, we deliver these to you.

04 Refinement: We provide 3-5 revisions as part of our approach because we think good design takes time. Once the branding has been completed through the process of emulation, we may move on to the other deliverables, like printed materials or social media assets!

05 Launch: After all designs have been finalized and completed, we prepare your files and organize them into folders for quick access. To assist you in putting your new brand identity into practice, we also created a comprehensive Brand Guidelines paper.

What's included

This package is for you ...
You are just starting a new business and/or want to establish your brand identity with all the essentials for professional and strategic branding.
Logo Suite
1-3 Logo Variations
Moodboard & Brand Board
Will express your brand's style and display all visual elements that will represent your brand.
Color Palette
This will be a collection of colors that will represent the brand. I will deliver this to you in RGB, HEX, and CMYK upon request.
Brand Typography
These are the font specifications that will be used to complete your brand's style.
Mini Brand Guidelines and/or Brand Board
To assist you in putting your new brand identity into practice. A clear one-page document or pdf. to give you clarity on the key elements of your brand.

Skills and tools

Brand Designer

Graphic Designer

Visual Designer