Custom Branding + Web Design

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About this service

Summary

Perfect for If:
✔️ You don’t have a brand strategy or brand identity
✔️ You have a strong vision for your brand but need a design expert to help bring it to life 
✔️ You're are not feeling confident with your current branding
✔️ You're ready to take things to the next level with custom brand identity that is intentional
✔️ You love working collaboratively and transparently with someone to bring your vision to life
What The Process Looks Like:
1/ BRAND STRATEGY
This will uncover your business goals, your audience, how you want to make them feel and all the things that set your business apart from the rest. ✔️Brand mission
✔️Brand vision
✔️Brand values
✔️Target market 
✔️Brand voice
✔️Persona
✔️UVP
✔️Branded Journey
2/ CREATIVE DIRECTION ✔️Stylescape
✔️Color psychology
3/ BRAND IDENTITY The visual representation of how your brand will look and feel based on the brand strategy. ✔️Primary logo
✔️Secondary logos
✔️Brand marks
✔️Custom illustration/pattern 
✔️Curated color palette
✔️Branded typography
4/ BRAND GUIDELINES
A detailed guide meant to educate you on how to use your new branding + take advantage of its flexibility.  ✔️Brand voice
✔️Logos
✔️Brand Asset Applications
✔️Photography
✔️Social Media
✔️Branded Mockups
5/ BRAND COLLATERAL
Each brand has different needs to communicate with their audience, so this will be tailored to your needs.  ✔️Packaging 
✔️Business card
✔️Hang tags
✔️Thank you cards
✔️Social Media graphics
✔️Presentation deck
✔️Letterhead
6/ WEBSITE
Range from a custom landing page to a full website, this will be strategically designed to grab your reader’s attention guide to easily convert.

What's included

  • 📆OUR 6 STEPS TO SUCCESSFUL BRANDING

    We will spend the next 2-3 months crafting the brand story together so that you can confidently grow your buisness. No preperation needed, I will guide you through the whole process.


Skills and tools

Brand Designer
Web Designer
Adobe Illustrator
Adobe InDesign
Adobe XD
Notion
Squarespace

Work with me