Create your Brand Idenity.

Cătălin Dobrean

Starting at

/hr

About this service

Summary

With 9+ years of experience, I create strong, memorable brand identities that help businesses stand out. From logo design and color palettes to brand guidelines and digital assets, I ensure consistency across all platforms. Whether you're starting fresh or rebranding, I deliver clear, professional, and impactful designs that align with your vision.

Process

Brand Identity Design Work Process

Discovery & Research – Understand your business, target audience, and competitors to create a strong foundation.

Brand Strategy & Positioning – Define your brand’s mission, values, and unique positioning to ensure clarity and consistency.

Concept Development – Explore creative directions and present initial logo concepts and visual identity ideas.

Logo & Visual Identity Design – Refine the chosen concept, developing a complete visual system including typography, colors, and iconography.

Brand Guidelines & Manual – Document clear usage rules for the logo, typography, colors, and brand applications to maintain consistency.

Collateral & Digital Assets – Design business cards, social media templates, stationery, and other branding materials for real-world use.

Final Presentation & Revisions – Showcase the full brand identity, gather feedback, and make final adjustments as needed.

File Delivery & Support – Provide all brand assets in multiple formats and offer guidance for implementation.

FAQs

How long does the branding process take?
The timeline varies depending on the project scope, but a complete brand identity typically takes 3-6 weeks, including research, design, revisions, and final delivery, but we can discuss this in the discovery phase.
Can I request revisions during the process?
Yes! I include multiple revision rounds to ensure the final brand identity aligns perfectly with your vision and business needs.
Will I receive all files needed for print and digital use?
Absolutely! You’ll get a final file package with all assets in multiple formats (AI, EPS, PNG, SVG, JPG, PDF) for both print and online applications.
Do you offer brand strategy along with design?
Yes, I provide brand strategy and positioning to define your mission, values, and unique identity, ensuring that your visuals align with your business goals.

What's included

Brand Strategy
A foundational document outlining your brand’s mission, values, target audience
Logo Design & Variations
A custom-designed logo with multiple variations (primary, secondary, icon) to ensure flexibility across different platforms and use cases.
Typography & Color Palette
A curated selection of fonts and brand colors that align with your brand’s personality, ensuring consistency across all visual assets.
Brand Guidelines
A comprehensive guide covering logo usage, typography, color codes, imagery style, and tone of voice to maintain brand consistency.
Visual Elements & Iconography
Custom patterns, illustrations, or icons that complement the brand’s identity and enhance the overall visual experience.
Stationery & Print Assets
Branded business cards, letterheads, envelopes, and other collateral for professional brand communication.
Social Media & Digital Assets
Ready-to-use templates for social media posts, profile images, and banners to ensure a cohesive digital presence.
Brand Mockups & Presentation
Real-world mockups showcasing the brand identity applied to products, packaging, or marketing materials for a tangible preview.
Final File Package
A structured folder with all brand assets in multiple formats (AI, EPS, PNG, SVG, JPG, PDF) for easy implementation across various platforms.
Brand Manual (Optional)
A detailed document that includes brand philosophy, storytelling, voice, design principles, and specific application rules to ensure cohesive branding across all touchpoints.