Social Media Strategy

Top Independent

Andrea Velasquez

4.8

(4)

Contact for pricing

About this service

Summary

A Social Media Strategy is perfect for those seeking direction in managing their own profiles. If you require professional oversight of your social media, explore my Social Media Management services!
Services included
Brand Strategy Document: This document will outline the overarching brand strategy, including the brand's mission, vision, values, target audience, unique selling proposition (USP), and key messaging. It serves as a foundation for all branding efforts.
Brand Identity Guidelines: This guide will provide clear instructions on how to use your brand's visual elements consistently across social media platforms. It includes details about logo usage, color palette, typography, imagery styles, and any other visual assets.
Social Media Profile Graphics (if applicable): I'll design profile pictures, cover photos, and any other graphics required for various social media platforms. Ensuring that these graphics align with your brand's visual identity.
Content Templates (if applicable): I'll create templates for different types of social media posts (e.g., quotes, promotions, announcements) that maintain consistency and branding elements. These templates can be easily customized for future use!
Content Calendar: I'll develop a content calendar outlining the posting schedule, content themes, and key dates. This will help you plan and schedule your social media content effectively.
Copywriting Guidelines: I'll provide guidelines for crafting social media captions and posts in alignment with your brand's tone of voice, messaging, and communication style.
Hashtag Strategy: I'll offer a list of relevant and effective hashtags to use in posts to increase visibility and engagement.
Social Media Audit: I'll conduct an audit of your existing social media profiles to identify strengths, weaknesses, opportunities, and threats. Provide recommendations for improvements.
Engagement Strategy: I'll outline strategies for increasing audience engagement, such as responding to comments, running contests, collaborating with influencers, and using interactive features.
Performance Metrics: I will establish key performance indicators (KPIs) to measure the success of the branding efforts. As well as provide guidance on tracking metrics like follower growth, engagement rate, website clicks, and conversions.
Training or Guidance: If the client intends to manage their social media accounts in-house, I will be offering training sessions or documentation on how to implement the brand strategy effectively.

What's included

  • Part 1

    We will hop on a 1-hour discovery call to chat over your brand, your current brand identity, where you stand in the social media world and your goals. Following our meeting, I will gather all Social Media deliverables (see below for examples).

  • Part 2

    Following Part 1, I'll assemble all the deliverables into a comprehensive presentation that explains the branding strategy, showcases the visual identity, and provides an overview of the recommended social media approach. We will schedule a meeting to go over this presentation: this will be your chance to add/subtract and make any chances to the content strategy

  • Part 3

    In this part I will be implementing any changes requested in the content strategy. Deliverables will be finished & updated. As well as graphic templates will be transferred to Canva. A PDF version of your new Social Media Strategy will also be sent to you.

  • Part 4 (if needed)

    In a 30-45min meeting, I will be available to instruct you on how to use and edit Canva templates, going over all best practices to do with the new content strategy as well as answer any and all questions you may have.

Recommendations

(4.8)

Barbiana Liu • Leche Studio

Client • Aug 7, 2023

Recommended

Andrea demonstrated excellent communication skills in responding to content planning and request; consistently generated engaging content that helped increase client's brand awareness.

Recommended

If you want a social media pro who knows the ins and outs of content planning and has a keen eye for detail, Andrea is the one to go to. Her dedication to precision is truly commendable.


Client • Oct 31, 2023

Recommended

If you want a social media pro who knows the ins and outs of content planning and has a keen eye for detail, Andrea is the one to go to. Her dedication to precision is truly commendable.


Client • Oct 31, 2023

Recommended

Andrea provided excellent support in managing our social content. Overall, a valuable asset to our team, delivering results with efficiency and professionalism. Highly recommended.


Client • Mar 29, 2024

Skills and tools

Graphic Designer
Copywriter
Social Media Strategist
Adobe Illustrator
Instagram
Later
Slack

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