A Social Media Strategy is perfect for those seeking direction in managing their own profiles. If you require professional oversight of your social media, explore my Social Media Management services!

Services included

Brand Strategy Document: This document will outline the overarching brand strategy, including the brand's mission, vision, values, target audience, unique selling proposition (USP), and key messaging. It serves as a foundation for all branding efforts.

Brand Identity Guidelines: This guide will provide clear instructions on how to use your brand's visual elements consistently across social media platforms. It includes details about logo usage, color palette, typography, imagery styles, and any other visual assets.

Social Media Profile Graphics (if applicable): I'll design profile pictures, cover photos, and any other graphics required for various social media platforms. Ensuring that these graphics align with your brand's visual identity.

Content Templates (if applicable): I'll create templates for different types of social media posts (e.g., quotes, promotions, announcements) that maintain consistency and branding elements. These templates can be easily customized for future use!

Content Calendar: I'll develop a content calendar outlining the posting schedule, content themes, and key dates. This will help you plan and schedule your social media content effectively.

Copywriting Guidelines: I'll provide guidelines for crafting social media captions and posts in alignment with your brand's tone of voice, messaging, and communication style.

Hashtag Strategy: I'll offer a list of relevant and effective hashtags to use in posts to increase visibility and engagement.

Social Media Audit: I'll conduct an audit of your existing social media profiles to identify strengths, weaknesses, opportunities, and threats. Provide recommendations for improvements.

Engagement Strategy: I'll outline strategies for increasing audience engagement, such as responding to comments, running contests, collaborating with influencers, and using interactive features.

Performance Metrics: I will establish key performance indicators (KPIs) to measure the success of the branding efforts. As well as provide guidance on tracking metrics like follower growth, engagement rate, website clicks, and conversions.

Training or Guidance: If the client intends to manage their social media accounts in-house, I will be offering training sessions or documentation on how to implement the brand strategy effectively.