I love to figure out what exactly a client is trying to convey when it comes to a video. I will try and make it connect with the heart of all their customers and clients to help invoke an emotional response.

First I want to see what the end call to action is for every client. Once I figure that out I try to come up with a written plan for what a video could be. Once that is approved, we would setup times and locations for shoots. Once edited a draft would be looked at by the client and then final edits will be finished.