90-day social content strategy + 12-piece calendar by Erlend Lillekvam

90-day social content strategy + 12-piece calendar by Erlend Lillekvam90-day social content strategy + 12-piece calendar by Erlend Lillekvam

90-day social content strategy + 12-piece calendarErlend Lillekvam

Cover image for 90-day social content strategy + 12-piece calendar

Full creative direction for one channel (TikTok or Instagram Reels) over a 90-day arc. Audience research, content pillars, posting cadence, and a 12-piece concept calendar.

What you get: audience snapshot (persona, pain points, scroll behavior), 3-5 content pillars with strategic rationale, 12 reel concepts (hook + script + CTA + on-screen text), posting cadence and caption template per pillar, one 60-minute kickoff call + one 30-minute mid-quarter review.

Best for: brands moving from ad-hoc posting to a coherent quarterly arc.

Erlend's other services

Brand voice audit + content gap reportContact for pricing

Cover image for UGC reel script — hook, script, CTA, on-screen text

UGC reel script — hook, script, CTA, on-screen textContact for pricing

Contact for pricing

Duration1 week