Trade Show & Conference MarketingVera Babaeva
A successful trade show is more than a booth, a sponsorship package, and a few promotional items. It should create visibility, conversations, qualified opportunities — and a clear path for follow-up after the event.
I help B2B companies plan and execute trade shows, conferences, sponsorships, industry events and related marketing operations from strategy through post-event follow-up.
My background includes extensive experience in the U.S. mortgage and financial services industries, where I managed an annual portfolio of approximately $500K across ~30 trade shows, sponsorships, memberships and corporate events, while supporting business development teams and a nationwide network of mortgage professionals.
My approach combines event marketing with operations. I look not only at what happens at the event, but at the full system around it: which opportunities are worth investing in, how the company should show up, how vendors and logistics are managed, how leads are captured, and what happens to those leads afterward.
I can support your team with:
• Trade show and conference strategy
• Event planning and operational coordination
• Sponsorship evaluation and negotiation
• Industry association and partnership opportunities
• Booth strategy and exhibitor coordination
• Vendor sourcing and management
• Promotional materials and merchandise sourcing
• Speaker, team and attendee coordination
• Pre-event marketing and communications
• Lead capture strategy and CRM coordination
• Sales-team handoff and post-event follow-up
• Event reporting, ROI review and optimization
I have worked across complex B2B environments where events are closely connected to sales, partnerships, CRM and business development. My experience also includes international promotional-product sourcing, vendor negotiations, logistics and coordination of large-volume orders.
Whether you need help with one conference, a sponsorship decision, an upcoming trade show, or an entire annual event program, I can step in at the strategy, planning or execution level.
Every engagement is scoped case by case based on the event, timeline, location, level of involvement and operational complexity.
Send me a brief overview of what you’re planning, where you are in the process, and where you need support — and I’ll recommend the most practical scope.
Contact for pricing
Duration1 week
Tags
Event Planner
Operations Lead
Operations Manager
Service provided by
Vera Babaeva Noblesville, USA
- 2
- Followers
Trade Show & Conference MarketingVera Babaeva
Contact for pricing
Duration1 week
Tags
Event Planner
Operations Lead
Operations Manager
A successful trade show is more than a booth, a sponsorship package, and a few promotional items. It should create visibility, conversations, qualified opportunities — and a clear path for follow-up after the event.
I help B2B companies plan and execute trade shows, conferences, sponsorships, industry events and related marketing operations from strategy through post-event follow-up.
My background includes extensive experience in the U.S. mortgage and financial services industries, where I managed an annual portfolio of approximately $500K across ~30 trade shows, sponsorships, memberships and corporate events, while supporting business development teams and a nationwide network of mortgage professionals.
My approach combines event marketing with operations. I look not only at what happens at the event, but at the full system around it: which opportunities are worth investing in, how the company should show up, how vendors and logistics are managed, how leads are captured, and what happens to those leads afterward.
I can support your team with:
• Trade show and conference strategy
• Event planning and operational coordination
• Sponsorship evaluation and negotiation
• Industry association and partnership opportunities
• Booth strategy and exhibitor coordination
• Vendor sourcing and management
• Promotional materials and merchandise sourcing
• Speaker, team and attendee coordination
• Pre-event marketing and communications
• Lead capture strategy and CRM coordination
• Sales-team handoff and post-event follow-up
• Event reporting, ROI review and optimization
I have worked across complex B2B environments where events are closely connected to sales, partnerships, CRM and business development. My experience also includes international promotional-product sourcing, vendor negotiations, logistics and coordination of large-volume orders.
Whether you need help with one conference, a sponsorship decision, an upcoming trade show, or an entire annual event program, I can step in at the strategy, planning or execution level.
Every engagement is scoped case by case based on the event, timeline, location, level of involvement and operational complexity.
Send me a brief overview of what you’re planning, where you are in the process, and where you need support — and I’ll recommend the most practical scope.
Contact for pricing