Video Sales Letters (VSL) that Convert Leads into Clients
Starting at
$
2,000
About this service
Summary
FAQs
How involved do I need to be?
Minimal. We need you for the initial discovery call, script approval, and final review. Everything else we handle. The process is designed to save you time, not create more work.
How long should my VSL be?
Depends on your offer and price point. Lower-ticket offers (under $500) perform well with 1-2 minute VSLs. Higher-ticket offers ($1000+) often need 3-5 minutes to build enough trust and value. We'll recommend the right length based on your specific situation.
Do I need to be on camera?
Not necessarily but highly reccomended. We can create effective VSLs using screen recordings, B-roll footage, voiceover, and motion graphics. But if your offer benefits from a personal connection, being on camera usually converts better.
What if I don't have footage?
If you're filming yourself, we'll guide you with exactly what to capture. We've worked with clients who've never been on camera before.
Can you write the script if I don't have one?
Yes. Script writing is included. We'll interview you about your offer, audience pain points, and desired outcomes, then write a conversion-focused script. You approve it before we move to production.
What platforms can you optimize for?
Landing pages, YouTube, Facebook ads, Instagram ads, TikTok ads, email campaigns. We'll deliver the aspect ratios and formats you need for each platform.
Do you offer A/B testing support?
Yes, as an optional add-on. We can create 2-3 variations of your VSL with different hooks or CTAs so you can split test and find your highest-converting version.
What if I need changes after delivery?
One revision round is included. Additional revisions beyond that can be added for a fee. Almost all clients are happy after the first revision round.
What's included
VSL Script
A conversion-focused script written specifically for your offer. Includes hook, pain points, solution framework, social proof integration points, and clear call-to-action. Optimized for viewer retention and conversion.
Professionally Edited VSL Video
Complete VSL video with professional editing, motion graphics, text overlays, music, and sound design. Optimized for your platform (landing page, YouTube, social ads).
Revision Round
One full revision round to refine script, adjust pacing, update graphics, or modify messaging based on your feedback. Ensures the final VSL hits exactly what you need.
Final Files & Assets
All final video files in multiple formats, plus raw assets (graphics, music files, script document). You own everything and can repurpose however you need.
Optional Add-On Deliverables: A/B Test Variations
2-3 versions of your VSL with different hooks, CTAs, or messaging angles. Perfect for split testing to find your highest-converting version.
Caption Files & Transcripts
SRT caption files for accessibility and SEO, plus full transcript document for repurposing into blog posts, emails, or social content.
Example projects
Recommendations
(5.0)
Client • Jan 27, 2026
Recommended
Before working with Ben and True Frame, I was spinning my wheels. I was creating content without strategy—hours of work that didn't convert. Ben and his team built me a system requiring minimal time from me while generating serious results. I've tracked over six figures in converted pipeline revenue from qualified leads who referenced my specific content as trust building and helpful. Now my founder brand is building over time and I am confident I have the systems in place to succeed long term.
Client • Jan 23, 2026
Recommended
What sets Ben apart is he actually tracks what matters. Not vanity metrics. We went through my entire content funnel together and he pinpointed exactly where leads were dropping off. Implemented his suggestions and saw a measurable lift in qualified inbound within weeks. Rare to find someone who thinks this systematically.
Client • Jan 23, 2026
Recommended
Working with Ben has been incredible. Most contractors will do the bare minimum without communicating, but Ben is always looking for ways to add value while keeping me in the loop.
Client • Jan 22, 2026
Recommended
As someone who runs an agency myself, I don't say this lightly: Ben is one of the best in the business. He's constantly at the cutting edge of what's new—whether it's using AI, adapting to algorithm changes, or new tools to boost growth—and he's always FAST to implement those changes. That combination of staying ahead of the curve while consistently producing beautiful work for his clients is rare, and it's why I'd recommend him to anyone serious about their content.
Client • Jan 22, 2026
Recommended
I’d never thought to hire someone for content strategy because it seemed simple to me. However, working with Ben for a project immediately opened my eyes. It’s the little things in content that he seemingly always catches. I can’t recommend him highly enough!
Client • Jan 22, 2026
Recommended
hired him for one project and now i just keep coming back. the man knows what makes people click
Client • Jan 22, 2026
Recommended
Ben's expertise on content strategy showed an understanding of marketing and business I didn't even know existed. If anyone had crossed paths or had opportunities to work with Ben and his company, they should consider themselves very lucky.
Client • Jan 12, 2026
Recommended
Working with Ben has been excellent. He always comes up with great new ideas to help innovate and keeps up with business developments across a range of different sectors. I really enjoy how he makes sure that I personally understand everything he says and how he makes technical elements very simple.
Client • Dec 30, 2025
Recommended
Ben is a long time friend who deserves trust and loyalty. He has come really far in his career in just a few years, by advocating quality work delivered in a timely manner. Working with Ben is always a pleasure and I am always looking forward to what’s to come.
Client • Oct 29, 2025
Recommended
Working with Ben and his team was absolutely phenomenal. They've got great energy and design taste when it came to the edits. I used to struggle with a lot of editors but Ben was able to really execute what we had in mind for the trailer!
Duration
3 weeks
Skills and tools
Industries