Video Sales Letters (VSL) that Convert Leads into Clients

Pro

Benjamin C

Starting at

2,000

About this service

Summary

Most Video Sales Letters fail because they're either too salesy or too boring. The ones that convert understand buyer psychology, nail the hook in the first 10 seconds, and build trust through strategic storytelling.

We've spent six years creating content that's generated over 7 figures in sales for clients across tech, wellness, and CPG. We know what makes people stop scrolling, keep watching, and actually pull out their credit card. This isn't generic video editing. This is conversion-focused production built on understanding why people buy.

We handle everything from script to final delivery. You show up for two calls and one review. We do the rest. You get a VSL that turns cold traffic into customers without you managing timelines, revisions, or wondering if the hook will actually work.

If you need a VSL that performs, not just looks good, let's talk.

FAQs

How involved do I need to be?
Minimal. We need you for the initial discovery call, script approval, and final review. Everything else we handle. The process is designed to save you time, not create more work.
How long should my VSL be?
Depends on your offer and price point. Lower-ticket offers (under $500) perform well with 1-2 minute VSLs. Higher-ticket offers ($1000+) often need 3-5 minutes to build enough trust and value. We'll recommend the right length based on your specific situation.
Do I need to be on camera?
Not necessarily but highly reccomended. We can create effective VSLs using screen recordings, B-roll footage, voiceover, and motion graphics. But if your offer benefits from a personal connection, being on camera usually converts better.
What if I don't have footage?
If you're filming yourself, we'll guide you with exactly what to capture. We've worked with clients who've never been on camera before.
Can you write the script if I don't have one?
Yes. Script writing is included. We'll interview you about your offer, audience pain points, and desired outcomes, then write a conversion-focused script. You approve it before we move to production.
What platforms can you optimize for?
Landing pages, YouTube, Facebook ads, Instagram ads, TikTok ads, email campaigns. We'll deliver the aspect ratios and formats you need for each platform.
Do you offer A/B testing support?
Yes, as an optional add-on. We can create 2-3 variations of your VSL with different hooks or CTAs so you can split test and find your highest-converting version.
What if I need changes after delivery?
One revision round is included. Additional revisions beyond that can be added for a fee. Almost all clients are happy after the first revision round.

What's included

VSL Script
A conversion-focused script written specifically for your offer. Includes hook, pain points, solution framework, social proof integration points, and clear call-to-action. Optimized for viewer retention and conversion.
Professionally Edited VSL Video
Complete VSL video with professional editing, motion graphics, text overlays, music, and sound design. Optimized for your platform (landing page, YouTube, social ads).
Revision Round
One full revision round to refine script, adjust pacing, update graphics, or modify messaging based on your feedback. Ensures the final VSL hits exactly what you need.
Final Files & Assets
All final video files in multiple formats, plus raw assets (graphics, music files, script document). You own everything and can repurpose however you need.
Optional Add-On Deliverables: A/B Test Variations
2-3 versions of your VSL with different hooks, CTAs, or messaging angles. Perfect for split testing to find your highest-converting version.
Caption Files & Transcripts
SRT caption files for accessibility and SEO, plus full transcript document for repurposing into blog posts, emails, or social content.

Example projects

a link to the video instead.

High Impact Podcast & Youtube Trailers

Recommendations

(5.0)

Charis Lee

Client • Oct 29, 2025

Recommended

Working with Ben and his team was absolutely phenomenal. They've got great energy and design taste when it came to the edits. I used to struggle with a lot of editors but Ben was able to really execute what we had in mind for the trailer!

Duration

3 weeks

Skills and tools

Video Editor

Video Producer

Video Post-Production Editor