I am a UX Designer which means I want to ensure I understand the product, industry, users and business needs/goals before designing or developing. So I take an end-to-end product design approach with doing research first to understand all the pain points and needs to be able to prioritize features on the website. Then I will layout what I think works best, but get feedback through testing wireframes and UI Design from the users so the website will be built most efficiently and effectively to give them the best experience from the product.