Complete Brand Creation & Identity SolutionsLauren Elisiario
I offer comprehensive brand creation services, meticulously building your brand's core identity from strategic foundations to stunning visual execution. What makes me unique is my dedicated focus on developing a robust, authentic brand framework that truly resonates with your audience, all while meticulously delivering a complete brand system without delving into ongoing marketing activities. Your brand's identity will be fully realized and ready for the world, empowering your future growth.
What's included
Complete Brand Creation
Core Deliverables:
Discovery & Strategy Document: A comprehensive summary of our research, target audience analysis, brand values, mission, vision, and positioning statement.
This serves as the strategic foundation for the brand.
Logo Design (Primary, Secondary, & Variations):
Final logo files in various formats (e.g., .AI, .EPS, .SVG, .PDF for vector; .PNG, .JPG for raster) suitable for print and digital use.
Monochrome (black & white) versions.
Favicon or app icon variations (if applicable).
Brand Style Guide / Brand Book: A detailed document outlining the visual and verbal identity of the brand, including:
Logo Usage Guidelines: Proper and improper usage, clear space, minimum size.
Color Palette: Primary, secondary, and accent colors with their respective color codes (CMYK, RGB, HEX, Pantone if specified).
Typography: Recommended primary and secondary typefaces with usage guidelines for headings, body copy, and specific applications.
Imagery & Photography Style: Guidelines for the type of images, filters, and overall visual aesthetic that aligns with the brand.
Tone of Voice Guidelines: Descriptors and examples of how the brand communicates verbally (e.g., formal, friendly, authoritative, playful).
Graphic Elements/Patterns: Any unique design elements or patterns that support the brand identity.
Basic Stationery Design (Print-Ready Files):
Business Card design.
Letterhead design.
Envelope design.
FAQs
I focus on building your brand's core identity from the ground up. This includes strategic discovery, logo design, a comprehensive brand style guide, and essential print-ready assets like business cards and letterhead. My service provides you with all the foundational elements you need to establish a strong visual presence.
The timeline varies depending on the complexity and scope of your project, but a typical complete brand creation project can range from 3-6 weeks. We'll establish a clear timeline during our initial consultation.
Your input is crucial! We'll start with an in-depth discussion about your vision and preferences. Throughout the process, I'll present concepts and iterations for your feedback at key milestones, ensuring the final brand truly reflects your aspirations.
That's completely fine. My process includes opportunities for feedback and revisions. We'll work together to refine the concepts until we arrive at a solution you love and that effectively represents your brand.
You'll receive all final logo files in various formats suitable for both print and digital use (e.g., vector files like .AI, .EPS, .SVG, and raster files like .PNG, .JPG). You'll also receive print-ready files for your business cards, letterhead, and any other agreed-upon deliverables.
Yes, upon final payment and project completion, you will own the full usage rights to all approved and delivered brand assets.
Absolutely. A comprehensive Brand Style Guide is a core deliverable. It outlines everything needed to maintain brand consistency, including logo usage, color palettes (with exact codes), typography, imagery style, and tone of voice guidelines.
The number of revisions will be outlined in your project proposal. My goal is to ensure you're thrilled with the outcome, and we'll establish a clear revision process upfront based on the complexity of the project.
Once the project is complete, you'll have all the files and guidelines needed to implement your brand. For any minor questions about file usage, I'm happy to provide guidance. For more extensive design needs post-project, we can discuss a new project scope. I will also offer the creation of a website for an additional fee.
My expertise lies specifically in brand creation and identity design. I do not provide ongoing marketing services such as social media management, content creation, SEO, or advertising campaigns. My focus is on building the core identity that empowers your marketing efforts.
Yes, I can certainly offer recommendations for trusted printers and other vendors to help you bring your new brand assets to life.
Example work
Contact for pricing
Tags
Canva
Figma
Google Docs
Google Gemini
Brand Design
Brand Strategist
Service provided by
Lauren Elisiario United States
Complete Brand Creation & Identity SolutionsLauren Elisiario
Contact for pricing
Tags
Canva
Figma
Google Docs
Google Gemini
Brand Design
Brand Strategist
I offer comprehensive brand creation services, meticulously building your brand's core identity from strategic foundations to stunning visual execution. What makes me unique is my dedicated focus on developing a robust, authentic brand framework that truly resonates with your audience, all while meticulously delivering a complete brand system without delving into ongoing marketing activities. Your brand's identity will be fully realized and ready for the world, empowering your future growth.
What's included
Complete Brand Creation
Core Deliverables:
Discovery & Strategy Document: A comprehensive summary of our research, target audience analysis, brand values, mission, vision, and positioning statement.
This serves as the strategic foundation for the brand.
Logo Design (Primary, Secondary, & Variations):
Final logo files in various formats (e.g., .AI, .EPS, .SVG, .PDF for vector; .PNG, .JPG for raster) suitable for print and digital use.
Monochrome (black & white) versions.
Favicon or app icon variations (if applicable).
Brand Style Guide / Brand Book: A detailed document outlining the visual and verbal identity of the brand, including:
Logo Usage Guidelines: Proper and improper usage, clear space, minimum size.
Color Palette: Primary, secondary, and accent colors with their respective color codes (CMYK, RGB, HEX, Pantone if specified).
Typography: Recommended primary and secondary typefaces with usage guidelines for headings, body copy, and specific applications.
Imagery & Photography Style: Guidelines for the type of images, filters, and overall visual aesthetic that aligns with the brand.
Tone of Voice Guidelines: Descriptors and examples of how the brand communicates verbally (e.g., formal, friendly, authoritative, playful).
Graphic Elements/Patterns: Any unique design elements or patterns that support the brand identity.
Basic Stationery Design (Print-Ready Files):
Business Card design.
Letterhead design.
Envelope design.
FAQs
I focus on building your brand's core identity from the ground up. This includes strategic discovery, logo design, a comprehensive brand style guide, and essential print-ready assets like business cards and letterhead. My service provides you with all the foundational elements you need to establish a strong visual presence.
The timeline varies depending on the complexity and scope of your project, but a typical complete brand creation project can range from 3-6 weeks. We'll establish a clear timeline during our initial consultation.
Your input is crucial! We'll start with an in-depth discussion about your vision and preferences. Throughout the process, I'll present concepts and iterations for your feedback at key milestones, ensuring the final brand truly reflects your aspirations.
That's completely fine. My process includes opportunities for feedback and revisions. We'll work together to refine the concepts until we arrive at a solution you love and that effectively represents your brand.
You'll receive all final logo files in various formats suitable for both print and digital use (e.g., vector files like .AI, .EPS, .SVG, and raster files like .PNG, .JPG). You'll also receive print-ready files for your business cards, letterhead, and any other agreed-upon deliverables.
Yes, upon final payment and project completion, you will own the full usage rights to all approved and delivered brand assets.
Absolutely. A comprehensive Brand Style Guide is a core deliverable. It outlines everything needed to maintain brand consistency, including logo usage, color palettes (with exact codes), typography, imagery style, and tone of voice guidelines.
The number of revisions will be outlined in your project proposal. My goal is to ensure you're thrilled with the outcome, and we'll establish a clear revision process upfront based on the complexity of the project.
Once the project is complete, you'll have all the files and guidelines needed to implement your brand. For any minor questions about file usage, I'm happy to provide guidance. For more extensive design needs post-project, we can discuss a new project scope. I will also offer the creation of a website for an additional fee.
My expertise lies specifically in brand creation and identity design. I do not provide ongoing marketing services such as social media management, content creation, SEO, or advertising campaigns. My focus is on building the core identity that empowers your marketing efforts.
Yes, I can certainly offer recommendations for trusted printers and other vendors to help you bring your new brand assets to life.
Example work
Contact for pricing