Customer Marketing Strategy incl. proposition & communications
Dagmar Knipp
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About this service
Summary
Customer marketing strategy that links website/ mobile app / CRM / Loyalty and Social communications to the wider marketing ecosystem and business priorities to deliver tangible impact.
Messaging recommendations are clear and easy to implement for copy writers
What's included
Customer Communications strategy
Customer Communications strategy including customer KPI aligned to business KPI, target audience / segments description, channel recommendations, communications pillars, integration with other channels, and success measures
Customer communications framework
Customer communications recommendations broken down by channel and by campaign or lifecycle stage. This is a detailed plan of messaging and calls to action for every touchpoint.
Skills and tools
Marketing Strategist
Business Strategist
Gmail
Google Analytics
SEMrush
Slack
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