Brand strategy is a holistic expression of everything that makes the brand what it is. It includes non-visual elements such as a brand voice, copy editing guides, a mission statement, core values, etc. along with visual identity definitions.

Some of the questions we are going to answer may include: How is the brand perceived & positioned? What’s your heritage? Who is your audience and with which values & beliefs do you enter the market?

WHAT’S INCLUDED

During the Brand Strategy design development we will go through a research and analysis process to understand and define brand aspects such as:

External:

Context

Trends

Competition

Stakeholders

Internal:

SWOT

Culture

Audience

Product / Service

Purpose + Mission + Vision

Attributes and values

Positioning

Archetype

Tone of voice

HOW IT’D WORK

We will be working as a team for as long as the project lasts. I use agile methods: I see the design process as a part of an iterative practice with continuous feedback.

1 ITERATION = 1 WEEK

FEEDBACK INSTANCES = 30' meeting every 2 days + daily email (if needed)

The project will consist of at least 3 iteration / stages, one per week. Each stage will end with one deliverable: Version 1, Version 2, Version 3 and so on.

I will be in charge of the conceptual and visual aspects of the project and I will work with your constant feedback on the ideas and texts that you will provide to make the brand story coherent and clear.