Keyword Research: Ability to conduct comprehensive keyword research to identify relevant and high-ranking keywords for the website's content.

On-Page Optimization: Knowledge of on-page optimization techniques, including optimizing meta tags, headings, URLs, and content structure to improve search engine visibility.

Content Creation: Strong writing skills to create high-quality, engaging, and optimized content that aligns with SEO best practices.

Link Building: Familiarity with link-building strategies to acquire high-quality backlinks from reputable sources and improve the website's authority.

Technical SEO: Understanding of technical SEO aspects, including website speed optimization, mobile optimization, XML sitemaps, and robots.txt.

SEO Tools: Proficiency in using SEO tools like Google Analytics, Google Search Console, Moz, SEMrush, or Ahrefs to track and analyze website performance and make data-driven decisions.

SEO Audits: Ability to perform SEO audits to identify and fix website issues, such as broken links, duplicate content, or crawl errors.

Local SEO: Knowledge of local SEO techniques, including optimizing Google My Business listings, local citations, and geo-targeted keyword optimization.

Analytics and Reporting: Skill to analyze SEO metrics, generate reports, and provide insights and recommendations for improving search engine rankings.

Adaptability and Up-to-date Knowledge: Ability to adapt to changing search engine algorithms and trends, and continuously stay updated with the latest SEO practices and strategies.