
Marketing Strategy for Coaches on Kajabi
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About this service
Summary
What's included
Offer + funnel strategy mapped to your goals
Struggling to connect the dots between your coaching offer and consistent client flow? I’ll help you map out a high-converting funnel that fits your business stage and your goals—whether it’s launching a course, filling your 1:1 spots, or building a lead-generating machine. We’ll align your Kajabi setup with your ideal client journey so every step—from freebie to booked call—just makes sense.
Website & email marketing insights
Get expert eyes on your Kajabi website and emails. I’ll review your setup and show you exactly where you’re losing leads—and how to fix it. From better CTAs to high-converting page flow, we’ll fine-tune your digital presence so your dream clients feel seen, understood, and ready to work with you.
Visibility plan (SEO, content, or social depending on your strengths)
You don’t have to be everywhere—you just need a plan. Based on your natural strengths and bandwidth, I’ll craft a simple, sustainable visibility strategy that gets your coaching brand in front of the right people. We’ll choose the best mix of SEO, content, and/or social to build trust and attract aligned clients organically.
1:1 strategy call + custom game plan
Walk away with clarity, not confusion. On our strategy call, we’ll focus on your most important next steps—whether that’s funnel fixes, launch prep, Kajabi setup, or visibility growth. After our session, you’ll get a personalized action plan so you know exactly what to do (and in what order) to move your coaching business forward.
Recommendations
(5.0)


Recommended
Sierra is a top-tier Kajabi designer for coaches and consultants. She brings a proven system that covers everything you need to get your online business up and running—branding, design, tech, and strategy. Her process is clear, supportive, and results-driven. She walks you through it all from start to finish, and the quality of her work is truly outstanding.
Recommended
Sierra is a joy to work with. She's friendly, professional, confident in her work and very knowledge in her area of expertise. She's a very talented designer who runs an orderly and organized operation. I highly recommend her.


Recommended
Sierra and I collaborated on a Kajabi project while I was fully booked, and she was an absolute dream to work with. She took initiative, stayed on brand, and delivered beautiful, strategic work quickly and with care. I felt fully supported every step of the way. If you’re looking for a Kajabi expert who not only gets it but makes the experience fun and seamless, Sierra is your girl. I’d collaborate with her again in a heartbeat.

Recommended
If you’re a coach using Kajabi, work with Sierra Lin Design. Sierra blends creativity with real know-how—beautiful, consistent branding, clean website execution, and copy that actually speaks to your audience. What stood out most was how much she and her team care: proactive updates, open to feedback, and super reliable.


Recommended
Sierra is such a pleasure to work with! Her design skills are top notch and she has an amazing team behind her to provide the highest level of support. Her Kajabi sites are so well thought out and visually stunning. 10/10 would recommend her and work with her over and over again!


Recommended
Working with Sierra has been a really positive experience. She’s thoughtful, reliable, and pays great attention to detail—especially when it comes to organizing workflows and making sure everything runs smoothly. What I appreciate most is her strong sense of design. She has a great eye for clean, visually appealing layouts that reflect both style and strategy. Sierra is someone who genuinely cares about the quality of her work, and it shows in every project.


Recommended
Sierra is one of the best web designers and she has a huge heart for her work and clients. I have been a web and graphic designer for 15 years, but Sierra knocked me out of the park (which was a great thing!). She not even delivered, but OVER-delivered with her skills, and kindness.


Recommended
Sierra made my vision come to life! I knew I was hiring her for her design talent, but she exceeded my expectations with her advice, wisdom, and project management skills. She kept the project on track, was amazing to work with, and went above and beyond to help me with any question I had. I couldn't have picked a better partner. I'd recommend Sierra to anyone who values quality service and beautiful design.


Recommended
Sierra turned my Kajabi website into a work of art. She is so kind, generous, and went above and beyond every step of the way with thoughtfulness, skill, and attention to detail. I fully recommend her if you're looking to love sharing your website with your prospective clients.


Recommended
Sierra was simply amazing!!! I was in need of a brand and website refresh, and I got soooo much more from working with her and her team. I literally got a roadmap to rebuild my business in a way that felt like my vision was coming to life. I am forever grateful for her and her work!


Recommended
Working with Sierra is one of the best decisions I've made to help move my brand and business forward! I really appreciated how easy she was to work with and how effortlessly she was able to "get us" - it made the process easy and enjoyable! In the month following the launch of our new and improved website, we doubled our discovery calls and booked 35% more projects than the month prior - proving that working with her was a great decision! I will gladly continue to work with work with her!
Recommended
The design exceeds my expectations. I am SO proud of my course design and my new website. I wanted my students to feel the love and care that went into creating a transformational experience, and Sierra made my vision come to life!
Recommended
Behind every successful business is a dream team, and Sierra is my MVP! If you’re ready to move your website dreams from “someday” to “done,” Sierra is the one to make it happen. She’s the Kajabi Magician.
Recommended
I had the absolute pleasure of working with Sierra on my website redesign, and I can't say enough about how awesome she was. She brought such high-vibe, enthusiastic energy. Her professionalism was exactly what I needed.
Recommended
SLD nailed my design goals! Sierra took charge and lead the whole process. She made it easy. I always knew next steps, where we were in the process. In a new world to me - launching an online business - Sierra made it super easy.
Recommended
My favorite part was how personal Sierra was. She gets excited about her clients business and vision and truly connects to figure out goals and individual vibe of each client. Sierra has been the best business decision I have made.
Recommended
"Sierra is exceptional! She's designed multiple websites and logos for me, always delivering stunning results. Her reliability and responsiveness are unmatched, and she’s an absolute joy to work with. Highly recommend!"
Recommended
If you are building a Kajabi site, stop your consideration and hire them. She will guide you end to end through the whole process of launching your business and leave you feeling capable and ready for what we have ahead of us.
Recommended
She listened well, asked great questions, and prioritized my preferences while also making sure that my Kajabi setup reflected technical best practices and ease of use on both ends. I was excited to dive in, her enthusiasm is contagious!
Recommended
Before, I was almost afraid to send people to my site because I didn't really like it, and I wasn't ever confident everything was working as it should. Now I am excited to send people there!
Recommended
My favorite part of working with Sierra is that she took the time to really understand me and the business. She is so thorough, clear, friendly, organized, passionate, and knowledgeable. She takes her work seriously, but has fun doing it.
Recommended
She is so knowledgeable, so professional and she gets it! Her organization is top notch, and it felt like I had the exact support I needed while working with her. She really makes you feel seen, heard, and appreciated.
Recommended
Sierra is great at blending her expertise with my wishes to create something that went beyond my dreams! She captured the essence of our voice as a nonprofit from the very beginning and was able to carry that throughout multiple elements.
Recommended
People who are curious about my services will get a sense of what it will be like to work with me based on the message and visual appeal of my website. It really captures who I am and showcases the services I offer. It's clean and inviting.
Recommended
She is so kind, generous, and went above and beyond every step of the way with thoughtfulness, skill, and attention to detail. I fully recommend her if you're looking to love sharing your website with your prospective clients.
Recommended
Sierra is one of the best web designers and she has a huge heart for her work and clients. She OVERdelivered with her skills and kindness. She is SOOO passionate that every step of our process was heartfelt.
Recommended
If you have been struggling to create a brand and website that meets your needs, hire Sierra Lin Design! Sierra really takes the time to understand you and your customers. Best brand and web designer I have ever worked with!
Recommended
Before my site was useful but it didn't look nice, and I was embarrassed to send people there. Now, every chance I get I'm pointing people! I love how well Sierra was able to tap into what's unique about my brand. My site feels like me.
Recommended
If my soul were to design a site, this would be it. It's aligned to who I am and what I stand for. If you are looking for somebody to truly believe in your dream while creating an online space for your soul spark to shine, Sierra is it.
Recommended
So many pieces on the site I didn't even think of adding and the way you laid out the design is just so awesome. It's a mix of simple, beautiful, educational, personal and approachable.
Recommended
My website finally represents the excellence of the value I have to offer and establishes my authority. It is magical and it has elevated my business astronomically. This new look has already increased my clients' perception of me as an expert in my field and has already increased revenue.
Recommended
She took what could have been an overwhelming project for someone like me who doesn't like sitting at a computer and she made it easy to follow along. I will miss working so closely with Sierra.
Recommended
There are many people who have the skill set to design a site, but not all have the personality that actually makes a big project fun! I am grateful that Sierra was referred to our company, not only because of her high level of expertise in design, but because of HOW she works with clients.
Recommended
Working with Sierra doesn't just provide a "pretty face" for your website, but elevates your brand's authority and reputation with your target audience. It's simply a no-brainer to work with Sierra on your website.
Recommended
Sierra's talent is something you didn't know you could have and will ruin you for any designer ever again! The overall image of my brand is elevated 100%. I feel more confident to share my site and to charge premium prices for my services.
Recommended
Having someone who possesses such a wide range of skills in design, branding, marketing, and copyediting was an absolute game-changer. Her unwavering support and level of skill made the whole experience not just easier, but enjoyable.
Recommended
Words aren't sufficient to describe our satisfaction with the outstanding quality of work she completed. Sierra's technical, design, and copywriting skills are top-notch, and the quality of her work speaks for itself.
Recommended
In the month following the launch of our new and improved site, we doubled our discovery calls and booked 35% more projects than the month prior! I will gladly continue to work with her as our business evolves.
Recommended
Sierra combines her creative brilliance with her expertise of the Kajabi platform so seamlessly. She is optimistic, approachable, compassionate, timely, tenacious, and open-minded. Sierra exceeded my expectations.
Recommended
I can't even thank you enough. I honestly, truly feel that a lot of the significant portion of the confidence that I feel is a knowledge that on the back-end things will work and that if I ran into any problems that you are there to help.
Recommended
I love your initiative and enthusiasm for my brand. You are the VERY best thing that has happened to my business.Thanks to you, I'm in love with what I do.You make the complicated online world friendly & accessible.
Recommended
Sierra was a true professional. She is highly skilled, very enthusiastic, reliable, and a joy to work with. She is true to her word and followed through with everyhing I asked of her plus some. I will not hesitate to use her and her company again.
Skills and tools
Business Strategist
Marketing Strategist

Kajabi
Industries