A complete consumer-product packaging concept created for a modern, design-driven cleaning brand. The project focuses on creating packaging that feels premium, clean, approachable, and production-ready while maintaining a consistent visual identity across multiple products.

I developed a coordinated packaging system for three SKUs:

Each label uses a distinct color direction and botanical illustration while maintaining consistent typography, hierarchy, iconography, and brand placement across the product range.

The project also explores the transition from visual concept to production-ready packaging, including front and back label layouts, dieline positioning, product information, barcode areas, and print specifications.

Brand packaging direction

1 spray-bottle label

2 jug labels

Front label designs

Back label designs

Product information layout

Botanical illustrations

Product benefit icons

Color system

Typography system

Dieline layout

3D packaging mockups

Print-ready artwork concept

Shelf/product presentation