What's included

• I'll create amazing print and outdoor ads, web banners... for you.

  The first thing I'll do—when we start collaborating—is to interview you and your team with my stakeholder questions. These range from the story behind your brand, why you enjoy your work, mission, values and beyond. Next I'll walk you through my creative brief to get all the details of your ad copy project: brand voice, customer pain points, features/benefits, what you want potential and existing customers to come away with the moment they see your offering. For step 2 of my process, I'll do online research to add to what you've shared with me, then I use all of that to build my strategic approach to the ads. Now it's time to start writing and writing and writing. No editing just yet. I can create a single ad or a campaign series of three or more. Now it's time to step away for a few hours or until the next day to let the copy/ideas marinate. When I sit back down at the computer with a fresh pair of eyes, I may add or subtract from the ads I've written. At that point, I'm ready to present to you, and we'll go from there until you get the copy you need, want, deserve and imagine. Each project rate includes up to 3 rounds of edits.