UX Audit and Content Strategy Consultation
Contact for pricing
About this service
Summary
Combining rigorous methodologies with her long experience within the digital industry, Marion is your best ally for boosting your marketing strategy and allowing you to capture your target audience faster, improving your website reach.
Process
Step 1: We use your knowledge of your market environment, and Google to compile a list of your competitors.
Steps 2, 3, and 4: We use your competitors’ websites, as well as SEO analysis tools like Ahrefs, to deep-dive into the service offerings and marketing strategies of each company.
Step 5: Focusing back on your own company, we conduct a SWOT analysis together to assess your own strategic goals and get a visual of your strengths and weaknesses.
Step 6: Finally, you receive a report which sums up the analysis, and gives you read-to-use techniques to upgrade your marketing strategy and website content.
What's included
Competitive analysis
An assessment of your competitors' products, services and sales tactics, evaluating their strengths and weaknesses relative to your own. Full report on how to use this marketing strategy to improve your business.
Customer insights
Customer and market insights to understand the value drivers of choice.
Brand strategy
An actionable strategic brand roadmap to prioritize initiatives and allocate resources while ensuring team buy-in.
Skills and tools
UX Researcher
Consultant
UX Designer
Dovetail
Figma
Google Analytics
Maze