What's included

• Brand Strategy

  I work with you to find your strategic brand expression in your market -- all before we touch visuals. Together we will translate brand beliefs into core values and personality traits, identify the differentiators for your brand, and define your memorable and unique brand positioning.

• Two Directional Moodboards

  Based on our defined strategy, I'll compile and deliver two moodbards to nail down the specific visual tones, expressions, and direction that resonates most with your brand. You pick one and we start to build.

• Two Visual Identity Concepts

  After we clarify your brand direction together, I create two distinct visual identity options for you to review. You’ll receive everything you need for a memorable brand presence: logo, color scheme, typography, and photography guidelines.

• Brand Mockups

  Additionally, I deliver an imagined website homepage design and 3 mockups so you can see how your brand comes to life across web and other key touchpoints.

• Brand Style Book

  After you pick your favorite visual identity, I refine the designs with up to three rounds of edits. You’ll get a clear brand guide—easy for you and your team to use as your business grows.