This phase ensures the website is built around clear goals and user intent, not just visuals.
What’s included:
Review of business goals (e.g. conversions, sign-ups, bookings, sales)
Understanding target users and key use cases
Review of competitor or inspiration websites (if provided)
Definition of core pages (e.g. Home, About, Services, Pricing, Contact)
Sitemap outlining page hierarchy and content structure
Client receives:
A clear website structure and page list
Alignment on what each page is meant to achieve