Branding & Identity

Ana Areias

(0)

Starting at

/hr

About this service

Summary

I approach my design practice using a diverse array of media and have a particular interest in exploring different projects and disciplines.

Through my years of experience, I have had the opportunity to work in different fields, such as art direction, Editorial projects, illustrations, branding identities, music projects, textile pieces, packaging, and bespoke graphics for TV. All these experiences allowed me to work on a wide range of projects and in multiple work contexts.

Process

1 – We will e-meet in a collaborative session to get to know each other, discuss the project's scope further, envision its specific needs, and align expectations for the project.

2 – 50% Deposit before starting the project

3 – Agreement on the project's timeline and deliverables

5 – Presentation of a mood board to align visual references and concepts

6 – This first part of the development project will focus on designing the logo and other graphic elements fundamental to creating the brand's identity. Some collateral assets as mockups to prove the efficiency of the brand's iconography.

7 – Feedback & Revisions

8 – Simple Brand Guideline

9 – Remain 50% payment

10 – File delivery

FAQs

Can I ask for specific assets?
Yes! All brands have different needs. This is why I think it's essential that our first call be to discuss together what assets best contribute to the brand's success.
Can we agree on different payment phases?
Yes, we can distribute the payment phases differently. However, the 50% kickoff fee is not negotiable.

What's included

Branding Project
Project phases: Creative Direction & Concept Development – Moodboard & Creative Direction Branding Development – The development of the concept that was approved in the previous phase. Development of the brand’s iconography and visual elements that evoke the brand's overall feeling, such as other graphic elements, complementary typography, and color palettes, and harmoniously articulating all these elements. (up to 2 revisions) Fine-tuning & File Preparation – Systematize and fine-tune all the graphic elements (preparing different logo scales for other uses, type weights, color references, etc.) ------------------------------------ * Deliverables: 1- Moodboard 2- Main Logotype 3- Submark (when applicable) 4- Colors and Fonts 5- Basic Stationery or Other Graphic Elements (when applicable) 6- Simple Brand guidelines Hi-res images Vector files of the logo Final print artwork for the selected stationary item ------------------------------------ *

Example projects