Identify wasted spend, tracking gaps and practical opportunities for profitable growth in your Google Ads account. This audit is designed for D2C and e-commerce brands operating in the UK, US and EU. What I review • Account structure, campaign settings and budget allocation • Search terms, targeting and sources of wasted spend • Campaign performance and conversion measurement • Shopping campaigns and product-feed issues, where applicable What you receive A written, prioritised action plan explaining the issues, their likely business impact, what to change and why. Recommendations connect campaign performance to acquisition economics and profitable growth. How we start We agree the account scope, access requirements and timeline before work begins. Contact me with your store URL, target markets and main challenge so we can define the right audit scope and pricing.