What's included

• 👋🏻 A Quick Chat

  Together we will start by defining your aesthetic, set your brand’s tone, clarify deliverables as well as how to use each of them and discuss expectations (over a text-chat or email). To help you describe your brand easier, I will send a Brand strategy questionnaire. Your answers to these questions will help me to create a memorable brand that visually communicates the brand & its message to your target audience.

• 💭 Moodboard

  I will create two moodboard options and possible creative directions based on our discussion. It might include photography, typography, graphic design examples to communicate the intended look and feel of your brand. You will simply pick the one you love the most.

• 👀 Logo Suite

  Primary and secondary logo, submark, favicon

• 🎨 Color Palette

  The color system includes your brand colors and their digital and print values as well as pairings of colors and how to use them.

• ✍🏼 Typography

  Font system will be proposed (heading, subheading, body text) along with in-use sample. Fonts may be paid or free, in case a paid font is proposed and the client won't agree with the price, a similar free option will be offered as well).

• 🖼️ Brand Elements

  This may include a brand pattern, icons and/or brand illustrations and other additions.

• 🤝 Review by client

  I am always open to having modification rounds after we agree on the creative direction. I will ask for your feedback on every step of the process until you get a final logo that you love.

• ✨ Handover + Brand Guide

  You will get a google drive folder with polished final files (PNG, SVG, PDF, etc) ready for use in print and online, along with a comprehensive Brand Guideline document, which is a document to help you with your logo and visual identity. The document includes: 1. Logo design a. color version b. black and white version c. logo protection zone d. incorrect and correct use 2. Colour Palette a. Primary colours CMYK, RGB, HEX, PANTONE b. complementary colours CMYK, RGB, HEX, PANTONE 3. Typography a. Primary font b. Secondary font c. example of use 4. Promotional materials and printed materials a. business card, letterhead, leaflets, posters... b. mockups c. other promotional materials and printed materials as required and agreed