Logo & Brand Visual Identity
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About this service
Summary
FAQs
What’s the difference between this brand design service and just a logo design?
This service is more than just a logo design! Instead of only creating a logo, I provide a complete brand identity—a cohesive design that includes a logo, color palette, typography, brand style guide, and how the brand works across different applications (like business cards, social media, etc.). This ensures your brand feels complete and professional across all platforms.
Why do you only provide one logo concept?
I believe in creating a strong brand foundation from the start. By focusing on one carefully crafted concept, we ensure that the design aligns perfectly with your business goals and brand strategy. The discovery phase, research, and moodboarding help set a clear visual direction, so the concept we present to you should already be a great fit. This reduces the need for multiple rounds of revisions and makes the design process more efficient.
How many revisions do you offer?
Since we’ve already established the brand strategy and visual direction in earlier steps, the concept we present to you should be very close to what you envision. Revisions will be minimal and focus on refining small details to ensure everything is perfect. If we need to make major changes at this stage, we’ll revisit the strategy and direction to ensure we’re on track.
What if I don’t like the concept after reviewing it?
I always ensure the direction we’re heading in is clearly outlined and approved during the discovery and moodboarding phase. This minimizes the chances of you not liking the final concept. If you feel the brand doesn’t align with your expectations, we’ll work together to adjust it, revisiting the strategy and making necessary refinements.
What's included
Brand Strategy
What’s Included: Here we'll set the foundations for the brands creative direction backed by research and create a visual moodboard to help you envision your brand’s overall look and feel. The Value: t’s the perfect way to align on the direction of your brand and make sure we’re on the same page before we dive into design.
Custom Logo Design Suite
What’s Included: A unique logo that captures the essence of your business, including primary and secondary logo versions and optional logo marks for every situation. The Value: Your logo is the face of your brand! I’ll design something that’s not only memorable but versatile for all your needs.
Brand Style Guide
Included: A comprehensive rulebook that shows you exactly how to use your for logos, colour palette, typography, and other visual elements. The Value: You’ll have a clear framework for maintaining consistency across all your marketing materials.
Colour Palette
What’s Included: A tailored colour palette with HEX, RGB, and CMYK values, perfect for both digital and print. The Value : Specially selected colours to match your brand’s personality. We’ll choose the right ones to help you be instantly recognisable and connect with your audience.
Typography Suite
What’s Included: A set of fonts for headers, body text, and any other text elements across your brand. The Value: Consistent typography makes your brand put together and identifiable, whether it’s online or in print.
Brand Assets (Optional)
What’s Included: Supporting elements such as images, custom assets, icon sets, illustrations or patterns. The Value: These considered extra's extend your visual identity even further
Free month of Additional Design Subscription
What’s Included: Anything from Brand stationary, Business Cards, Print Marketing Design, Merchandise, Social Media Graphics and more. The Value: Your brand identity is just the beginning, we know that. So and easy subscription we can keep the project going to suite your needs. - See Additional Design Subscription Service
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