Logo & Brand Visual Identity

Liam Wells

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About this service

Summary

Ready to build a brand that speaks to your audience? Whether you're starting from scratch or rebranding, I’ll help you create a unique and professional brand identity that leaves a lasting impression. Let’s work together to create a brand that speaks to your audience and sets you up for success! Feel free to reach out if you have any questions, or if you're ready to get started on bringing your brand vision to life.

Process

Brand Design Process: From Strategy to Final Brand Presentation
I believe in creating brands that are more than just logos. The goal is to design a complete visual identity that communicates your brand’s essence clearly and effectively. Here’s how we’ll work together from start to finish:
Step 1: Discovery & Brand Strategy
What Happens: We begin with a deep dive into your business. In this consultation, I’ll learn about your brand's mission, values, target audience, and vision for the future. This helps me understand the story your brand needs to tell and how to position it in the market.
What You’ll Do: I’ll send over a detailed questionnaire that helps me gather all the necessary information about your brand. Feel free to share anything that inspires you or resonates with your brand’s personality.
Step 2: Research & Moodboarding
What Happens: I’ll conduct thorough research into your industry, competitors, and audience to ensure your brand stands out in a meaningful way. Using the insights from the discovery phase, I’ll create a moodboard to set the visual direction. This will include potential color palettes, typography, and inspiration to visually represent your brand's tone and personality.
What You’ll Do: Review the moodboard and provide feedback on the general feel and direction. This is where we align on the big picture, so your vision is fully realized before we move to the next phase.
Step 3: Brand Concept Presentation
What Happens: Instead of presenting just a single logo, I’ll create a full brand presentation that shows your brand in action. This will include:
The finalized logo (with different variations)
Color palette
Typography
Imagery style
Social media mockups, business cards, and other brand applications
This approach allows you to see how the brand works in different settings, helping you visualize how it will be used across all touchpoints. The goal is to show you the brand as a complete identity, not just a logo.
What You’ll Do: Review the full brand concept and feel free to provide any feedback. At this point, we’ve already done the heavy lifting, so the concept should align with the brand strategy we discussed earlier. The purpose here is to ensure the brand’s application is clear and that everything fits together cohesively.
Step 4: Refining the Concept
What Happens: Based on your feedback, I’ll make any necessary refinements to the visual elements to ensure everything is aligned perfectly. This is the stage where we’ll make small adjustments or tweaks if needed. Since the direction was clearly defined early on, this step should focus on fine-tuning rather than overhauling.
What You’ll Do: Provide any last-minute feedback or adjustments to ensure the final version is perfect for your brand.
Step 5: Final Brand Deliverables
What Happens: After finalizing the design, I’ll send you the complete brand package, including:
The logo files (AI, PNG, JPG, SVG)
Color codes (HEX, RGB, CMYK)
Typography files
The full Brand Style Guide, detailing how to use your logo, colors, and fonts consistently
Mockups of your brand in action (social media, business cards, etc.)
This ensures you have everything you need to start implementing your new brand identity immediately.
What You’ll Do: Download all the files and start using them for your business materials, digital presence, and marketing!
Step 6: Ongoing Support (Optional)
What Happens: If you need any additional support or want to make adjustments in the future, I’m here for ongoing support. Whether it’s creating new social media graphics, business cards, or simply refining the design, I’ll be available to ensure your brand stays fresh and on point.
What You’ll Do: Reach out whenever you need updates, new assets, or advice on maintaining your brand’s consistency.
Why This Process Works
Clear Strategy: By starting with a solid brand strategy and moodboarding, we ensure the design is grounded in your goals and resonates with your audience.
Holistic Approach: Instead of presenting just a logo, you’ll see the brand as a whole, which helps you understand how everything fits together in real-world applications.
Efficiency: With this process, revisions are minimal because we’ve already aligned on the direction. Any tweaks at this stage are purely about refining the details, not changing the concept entirely.
Let’s Get Started!
Ready to build a brand that truly represents your business? Get in touch and let’s start crafting a brand identity that speaks to your audience and sets you apart!

FAQs

  • What’s the difference between this brand design service and just a logo design?

    This service is more than just a logo design! Instead of only creating a logo, I provide a complete brand identity—a cohesive design that includes a logo, color palette, typography, brand style guide, and how the brand works across different applications (like business cards, social media, etc.). This ensures your brand feels complete and professional across all platforms.

  • Why do you only provide one logo concept?

    I believe in creating a strong brand foundation from the start. By focusing on one carefully crafted concept, we ensure that the design aligns perfectly with your business goals and brand strategy. The discovery phase, research, and moodboarding help set a clear visual direction, so the concept we present to you should already be a great fit. This reduces the need for multiple rounds of revisions and makes the design process more efficient.

  • How many revisions do you offer?

    Since we’ve already established the brand strategy and visual direction in earlier steps, the concept we present to you should be very close to what you envision. Revisions will be minimal and focus on refining small details to ensure everything is perfect. If we need to make major changes at this stage, we’ll revisit the strategy and direction to ensure we’re on track.

  • What if I don’t like the concept after reviewing it?

    I always ensure the direction we’re heading in is clearly outlined and approved during the discovery and moodboarding phase. This minimizes the chances of you not liking the final concept. If you feel the brand doesn’t align with your expectations, we’ll work together to adjust it, revisiting the strategy and making necessary refinements.

What's included

  • Brand Strategy

    What’s Included: Here we'll set the foundations for the brands creative direction backed by research and create a visual moodboard to help you envision your brand’s overall look and feel. The Value: t’s the perfect way to align on the direction of your brand and make sure we’re on the same page before we dive into design.

  • Custom Logo Design Suite

    What’s Included: A unique logo that captures the essence of your business, including primary and secondary logo versions and optional logo marks for every situation. The Value: Your logo is the face of your brand! I’ll design something that’s not only memorable but versatile for all your needs.

  • Brand Style Guide

    Included: A comprehensive rulebook that shows you exactly how to use your for logos, colour palette, typography, and other visual elements. The Value: You’ll have a clear framework for maintaining consistency across all your marketing materials.

  • Colour Palette

    What’s Included: A tailored colour palette with HEX, RGB, and CMYK values, perfect for both digital and print. The Value : Specially selected colours to match your brand’s personality. We’ll choose the right ones to help you be instantly recognisable and connect with your audience.

  • Typography Suite

    What’s Included: A set of fonts for headers, body text, and any other text elements across your brand. The Value: Consistent typography makes your brand put together and identifiable, whether it’s online or in print.

  • Brand Assets (Optional)

    What’s Included: Supporting elements such as images, custom assets, icon sets, illustrations or patterns. The Value: These considered extra's extend your visual identity even further

  • Free month of Additional Design Subscription

    What’s Included: Anything from Brand stationary, Business Cards, Print Marketing Design, Merchandise, Social Media Graphics and more. The Value: Your brand identity is just the beginning, we know that. So and easy subscription we can keep the project going to suite your needs. - See Additional Design Subscription Service

Skills and tools

Brand Designer

Brand Strategist

Logo Designer

Adobe Illustrator

Adobe Illustrator

Adobe InDesign

Adobe InDesign

Adobe Photoshop

Adobe Photoshop

Figma

Figma

Industries

Design
Other
Marketing

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Call & Create

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