I help early-stage teams understand their users before you build the wrong thing. Through quantitative and qualitative research, I uncover what actually matters to your customers—so your product roadmap is built on evidence, not assumptions.

What's included:

Quantitative research — Google Forms, SurveyMonkey, Typeform surveys to gather signal at scale from real users

Qualitative research — User interviews, observation, contextual inquiry to understand why users behave the way they do

Research synthesis — Patterns, segments, and insights that actually shape decisions

Problem clarity — We nail what users need before designing how to solve it

Actionable outputs — Research brief + insights deck + recommendations for your product/design team

This isn't about pretty reports. It's about cutting through the noise and giving your team the confidence to move forward. Research that saves you from building features nobody wants.