Custom eCommerce Storefront: Shopify, Webflow & Smootify by Josh Bundren

Custom eCommerce Storefront: Shopify, Webflow & Smootify

Josh Bundren

Contact for pricing

About this service

Summary

This isn’t your average eCommerce site. I build high-end, conversion-focused experiences that feel on par with other professional e-commerce brands, using the power of Shopify + Webflow + Smootify.

Everything is fully custom-built for your brand and audience, designed to tell your story, move your products, and elevate how customers perceive you. From advanced product bundling to marketing-driven copy and immersive design, this site will not only look beautiful, but will convert customers.

Process

We’ll start with a discovery session to understand your brand, audience, and conversion goals. From there, I’ll help map out the site structure, product flows, and key user journeys. This ensures the site isn't just beautiful, but that it’s built to sell.

Next comes design. I’ll build your custom front-end in Webflow, crafting responsive layouts, micro-interactions, and seamless transitions that feel premium on every device.

Once the front-end is in place, I’ll set up and sync your Shopify backend, ensuring products, variants, and collections flow smoothly through Smootify into Webflow. This gives you the best of both worlds: a lightning-fast, fully custom storefront with Shopify’s powerful eCommerce engine behind it.

From there, I’ll integrate the cart, checkout, and any optional features like subscriptions, CMS sections, or advanced product filtering. You’ll be able to test everything before launch with a thorough QA round, where I check performance, responsiveness, and flow across browsers and devices.

Once we launch, your site is marketing-ready, scalable, and optimized for growth. Finally, if you need ongoing support, I offer optional retainers too.

Every step is done with intention. No templates. No shortcuts. Looking forward to learning more about your company! – Josh

What's included

Custom Webflow Front-End Build
A fully responsive, pixel-perfect Webflow website tailored to your brand’s identity — built for performance, storytelling, and intuitive UX across all devices.
Smootify Integration (Headless Setup)
Seamless connection between Shopify and Webflow using Smootify, allowing your storefront to run lightning-fast while maintaining full backend eCommerce functionality.
Shopify Store Setup & Sync
Product configuration, collections, variants, and back-end logic set up in Shopify to flow directly into your custom front-end — ready for scale and easy to manage.
Conversion-Focused UX + UI Design
Strategic layout, custom interactions, and copy that guide your audience through the funnel — from product discovery to checkout — using real marketing psychology and CRO best practices.
Advanced Product Logic (Optional)
Support for bundling, subscriptions, dynamic pricing, or variant filtering — tailored for your product catalog and sales model.
CMS-Driven Sections (Optional)
Set up CMS collections for editorial content, press, lookbooks, or campaign pages — so you can publish and update content easily without touching the design.
Custom Cart & Checkout Integration
On-brand cart drawer and checkout flows powered by Shopify — or upgraded custom flows for upsells, gift-with-purchase, or subscriptions (based on your goals).
Performance Optimization & QA
Every build includes asset compression, lazy loading, accessibility checks, and cross-browser/device QA to ensure a flawless user experience.
Marketing-Ready Framework
Built to scale with SEO-friendly structure, metadata, and speed in mind — and ready for integrations like Klaviyo, Meta Pixel, or GA4.