We begin by defining the creative direction for your course, program, or membership. Using moodboards and visual research, we explore aesthetic options that align with your content, audience, and overall brand. This phase helps establish a visual tone that’s distinct, clear, and connected to your larger business identity.

Next, we create a logo concept tailored specifically for your offer—whether it’s a course, membership, or signature program. The concept is designed to visually support your positioning, making your offer instantly recognizable and aligned with your larger brand.

Once the logo is finalized, we build a compact brand guide that includes your course-specific logo, color selections, type hierarchy, and basic usage guidance. This is designed to complement your main brand identity and help you show up consistently across all touchpoints.

If you use Canva Pro, we’ll upload your finalized assets—logos, colors, typography—into your Canva Brand Kit so you can easily design branded course materials and visuals.