What's included

• Style Guide

  A comprehensive document that outlines the brand's visual and graphic standards, including information on logo usage, color guidelines, typography, and other visual elements. It serves as a reference for maintaining consistency.

• Logo Design

  This includes variations, such as color and monochrome versions, and may also include horizontal and vertical orientations.

• Logo Usage Guidelines

  Detailed guidelines for logo usage, specifying minimum clear space, size requirements, color usage, and placement rules to maintain consistency.

• Color Palette

  A carefully curated selection of colors used in the brand's visual identity, along with color codes (e.g., HEX, RGB, Pantone) to ensure consistency in print and digital materials.

• Typography Guidelines

  Details about the primary and secondary fonts used in the brand identity, specifying font families, styles, and usage instructions.

• Iconography

  Custom icons, symbols, or pictograms used consistently throughout various materials.

• Stationery Design

  Design of business cards, letterheads, envelopes, or other stationery items, all incorporating the new brand identity.

• Website Design

  Design of the website, including page layouts, color schemes, typography, and other elements to ensure brand consistency online.

• Packaging Design

  If applicable, I may create packaging design concepts, labels, and other product packaging materials in accordance with the brand identity.

• Source Files

  I'll provide the source files for various elements, such as logo files, templates, and design assets, to facilitate future adjustments or additions.